POWER OF DATA BLOG

Big Data, Better Drivers

Changing Driver Behavior
Jun 13/2016 Published by:

In 2011, McKinsey & Company declared the US to be embarking on the “Era of Big Data” and in the ensuing four years, companies have grappled with translating the terabytes of data collected into knowledge. But it’s only that last mile – translating knowledge into actionable insights – that delivers ROI on all that data.

True data-driven knowledge provides the answers to the questions that drive data collection in the first place: Who are my customers? What drives their purchase decisions? What patterns are emerging that reveal new competitive threats? You get the idea.

Having answers to those kinds of questions is great, but the answers alone are not enough to improve your business. That knowledge has to be translated into actionable insights that inform your strategy, your business models, and your products or services.

In Lytx’s case, the top questions answered by our 28 billion miles worth of data are:

  • What are the riskiest driving behaviors that are most likely to lead to a road incident?
  • Which behaviors are most closely correlated with the most severe incidents?
  • Which drivers in my fleet exhibit those behaviors?

As our pool of knowledge continues to grow with each mile driven, we generate insights that inform coaching programs with an increasing level of precision that not only tell you whom to coach on your fleet, but also how to coach them for the highest likelihood of a positive outcome.

That positive outcome – using the power of our data to reduce risk in your fleet – turns your good drivers into better drivers, protecting your drivers, your company and your bottom line.


Related Tags

Coaching Insights Driver Coaching Driver Safety

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