POWER OF DATA BLOG

Even the greats play back their match performance

Changing Driver Behavior
Aug 21/2018 Published by: Lytx Lytx Telematics

You’re pretty good at your job, and you’ve been doing it for years. So how crazy would it be if your boss said, “let’s take a look at the video of your performance in that meeting yesterday and see what we can improve on”?

Think about the teams gearing up for the six nations at the moment. Their success and reputation, as well as that of the coaching and support teams, depends on keeping skills sharp. Sportsmen and women, from golfers to divers, pentathletes to tennis pros, watch their training and competitions back to constantly fine tune their technique and get insights from their coaches on how to improve.

Translate that to your world – doesn’t everyone want to leave the office with a feeling of satisfaction knowing that they did a good job?

Driving’s no different. Commercial drivers bring a whole set of specialised skills to the game that can get rusty, or even worse bad habits can set in.

Have you ever tried to teach someone how to drive? Just think about how the instructions you give them are second nature and instinct to you. Putting on your seatbelt, depressing the clutch, finding the gear and biting point, indicating, checking your mirrors – over the years, these have all become actions you do without even thinking.

That’s the way habits are formed – repetitive motion within a specific context, over time. But if a driver’s gotten into the habit of not wearing his seatbelt, rolling through stop signs, or gunning it at a green light, he’s creating a pattern of risk that will likely result in a collision.

Refining performance, breaking bad habits, and reducing risk can all be accomplished with a knowledgeable coach armed with good insights. The problem is, where can you get your hands on the videos that show how well you are doing?

Using video to capture a driver’s behaviour can be of enormous benefit to a coaching programme, and can help prevent collisions before they occur by revealing and helping reverse risky driving habits that have become ingrained. Video can also reveal exceptionally good driving habits that can exonerate drivers involved in an incident.

While there are a lot of solutions that will track rapid accelerations, hard braking and sudden swerving, without the video, it’s difficult to tell what’s happening. With a camera facing forward to the road ahead, a swerve may reveal that the driver missed a pedestrian. Good job, right? But a camera facing inside the cab, triggered by the swerve, may uncover a driver distracted by texting, and only missing the pedestrian at the last second.

By tracking and analysing driver behaviour over time – in Lytx’s case, over nearly two decades and more than 45 billion miles driven – patterns surface that add up to an eventual collision. Adopting a video-based safety-solution using events captured on video to identify risk in your fleet coupled with behavioural psychology-based coaching insights and you have the equivalent of a professional athlete’s performance improvement programme. The added benefit of this approach is that you’re not just making your drivers better – you’re also reducing the costs associated with collisions and perhaps even lives.


Related Tags

Thank You For Subscribing To Our Blog

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam tincidunt, libero ut accumsan aliquet.

Related Blog Posts

Apr 29/2016 – Driving in the 21st Century

Partnering with Autonomous Vehicles

Caroline Hurst

Dec 17/2015 – Capitalizing on Your Investment

Realizing the Value of Big Data: Q&A with Bryon Cook, Vice President Data & Analytics for Lytx

Caroline Hurst

Oct 23/2015 – Capitalizing on Your Investment

Rapid Return on Investment – A New Record

Caroline Hurst

Sep 24/2015 – Changing Driver Behavior

Changing Habits by Retraining Muscle Memory

Caroline Hurst

Aug 20/2015 – Changing Driver Behavior

What Professional Drivers Learn From Their Coaches

Caroline Hurst

Jul 24/2015 – Changing Driver Behavior

Big Data, Better Drivers

Caroline Hurst

May 07/2015 – Choosing the Right Program

Feedback Matters

Caroline Hurst

Mar 17/2015 – Choosing the Right Program

Have You Thanked Your Driver Lately?

Caroline Hurst

Feb 25/2015 – Changing Driver Behavior

Why Cheaper Gas Prices Could Put Your Safety At Risk

Caroline Hurst

Feb 18/2015 – Driving in the 21st Century

Predictive Analytics: Game Changer

Caroline Hurst

Feb 12/2015 – Capitalizing on Your Investment

Protecting Industry Growth as the Economy Revs Up

Caroline Hurst

Jan 15/2015 – Driving in the 21st Century

CES Focus: Road Safety

Caroline Hurst

Nov 24/2014 – Choosing the Right Program

A Video Camera in a Truck Cab Won’t Prevent Accidents

Caroline Hurst

Nov 03/2014 – Changing Driver Behavior

Adjusting to Standard Time

Caroline Hurst

Sep 05/2014 – Changing Driver Behavior

Distracted Driving Forecast: Sunny with a chance of collision?

Caroline Hurst

Nov 02/2013 – Changing Driver Behavior

Lytx™: The Power of Data Blog

Caroline Hurst

Apr 04/2013 – Changing Driver Behavior

Seeing is Believing

Caroline Hurst

Nov 28/2012 – Capitalizing on Your Investment

Safety Regulations: How Much Does it Cost When You Fail to Comply?

Caroline Hurst

Aug 13/2012 – Changing Driver Behavior

What Will Really Deter People From Engaging in Distracted Driving?

Caroline Hurst

Jul 25/2012 – Changing Driver Behavior

There are No Short-Term Initiatives … that Work!

Caroline Hurst

Sep 03/2015 – Changing Driver Behavior

Risk is a Consequential Matter

Caroline Hurst

Sep 01/2015 – Changing Driver Behavior

Innovation as a Business Focus

Caroline Hurst

Aug 25/2015 – Driving in the 21st Century

Innovation’s Role in Recruiting the Next Generation of Drivers

Caroline Hurst

Mar 15/2011 – Changing Driver Behavior

The Most Common Risky Behaviors

Caroline Hurst

Dec 22/2010 – Changing Driver Behavior

Looking Farther Down the Road

Caroline Hurst

Nov 23/2010 – Changing Driver Behavior

One Simple Step to Reducing Truck Crashes

Caroline Hurst

Jan 03/2011 – Changing Driver Behavior

Danger in the Parking Lot

Caroline Hurst

Feb 28/2011 – Changing Driver Behavior

The Dangers of an Open Lane

Caroline Hurst

Dec 06/2010 – Choosing the Right Program

Why a Driver Safety System – Pt. 2

Caroline Hurst

Apr 28/2011 – Choosing the Right Program

Why a Driver Safety System – Pt. 3

Caroline Hurst

Feb 01/2011 – Changing Driver Behavior

Make Driving a Game

Caroline Hurst

Oct 10/2011 – Changing Driver Behavior

Safety Culture: What is it and How does it Affect Safety?

Caroline Hurst

Feb 02/2015 – Changing Driver Behavior

How do you define ‘behaviour’?

Caroline Hurst

Dec 17/2014 – Capitalizing on Your Investment

Just Sticking a Video Camera in a HGV Cab Won’t Prevent Accidents

Caroline Hurst

Sep 20/2013 – Changing Driver Behavior

Lorry Driving: one of the UK’s riskiest jobs

Caroline Hurst

Sep 30/2014 – Choosing the Right Program

Top Considerations When Investing in Driver Safety Systems

Caroline Hurst

Jan 25/2013 – Choosing the Right Program

Corporate Manslaughter

Caroline Hurst

Jul 08/2016 – Choosing the Right Program, Featured

Meet Janelle: The Cone Destroyer

Caroline Hurst

May 23/2016 – Changing Driver Behavior, Featured

Retraining to Retain Your Drivers

Caroline Hurst

Mar 02/2017 – Capitalizing on Your Investment, Featured

What’s a Safety Halo? And Can it Help Build Your Brand?

Caroline Hurst

Jan 10/2017 – Changing Driver Behavior, Featured

Three Things That Put Teeth in Your Safety Policy

Caroline Hurst

Mar 22/2017 – Choosing the Right Program, Featured

From the Front Lines: Turning Data into Insight

Caroline Hurst

Mar 24/2017 – Changing Driver Behavior, Featured

From the Front Lines: Turning Insight Into Action

Caroline Hurst

Mar 28/2017 – Featured

Part 3: Getting Drivers and Managers to Buy into Analytics

Caroline Hurst

Apr 14/2017 – Changing Driver Behavior, Driving in the 21st Century, Featured

Autonomous Vehicle Essentials You Need to Know Part One: Levels of Automation

Caroline Hurst

Apr 18/2017 – Changing Driver Behavior, Driving in the 21st Century, Featured

Autonomous Vehicle Essentials You Need to Know Part Two: Impact on Drivers, Fleets and the Industry

Caroline Hurst

May 30/2017 – Featured

A Safety Manager Uses Math to Look Under the Surface

Caroline Hurst

Jun 07/2017 – Changing Driver Behavior, Featured

A Swift Guide to Better Coaching

Caroline Hurst

Jun 26/2017 – Driving in the 21st Century, Featured

How ‘Cultural Novocain’ is Numbing Outrage to Traffic Fatalities

Caroline Hurst

Jun 30/2017 – Changing Driver Behavior, Featured

A Practical Guide to Coaching Through Conflict

Caroline Hurst

Jul 06/2017 – Changing Driver Behavior, Featured

Why Putting Positivity Behind Your Training Program Will Pay Off

Caroline Hurst

Jul 13/2017 – Changing Driver Behavior, Featured

Mobile Fire Department - Lytx Coach of the Year

Caroline Hurst

Oct 22/2015 – Changing Driver Behavior

Lytx – Proud Supporters of Brake Road Safety Week

Caroline Hurst

Apr 19/2014 – Changing Driver Behavior

Reading between the guidelines

Caroline Hurst

Sep 05/2014 – Changing Driver Behavior

Prevention is the Best Cure

Caroline Hurst

Nov 03/2014 – Changing Driver Behavior

The positive feedback loop

Caroline Hurst

Jul 29/2014 – Choosing the Right Program

The true cost of collisions to fleets

Caroline Hurst

Oct 24/2010 – Changing Driver Behavior

Blind Trust

Caroline Hurst

May 08/2012 – Capitalizing on Your Investment

Value in Safety

Caroline Hurst

Mar 09/2012 – Changing Driver Behavior

Is Distracted Driving Decreasing or Are We Hiding Distractions?

Caroline Hurst

Jan 26/2012 – Changing Driver Behavior

Don’t Give Up … Don’t Ever Give Up

Caroline Hurst

Jan 06/2012 – Choosing the Right Program

Safety Culture: Steps to Effective Change

Caroline Hurst

Nov 29/2011 – Changing Driver Behavior

Habits

Caroline Hurst

Sep 16/2015 – Driving in the 21st Century

Understanding the demand for driverless cars

Caroline Hurst

Sep 14/2015 – Driving in the 21st Century

Who Will Code Ethics into Autonomous Vehicles?

Caroline Hurst

Sep 11/2015 – Capitalizing on Your Investment

Where are the Crystal Balls in Business?

Caroline Hurst

Aug 18/2015 – Driving in the 21st Century

Frost & Sullivan: 1 million vehicles with video by 2020

Caroline Hurst

Aug 13/2015 – Driving in the 21st Century

Humans vs. Robot Cars: Preparing for the Showdown

Caroline Hurst

Jun 01/2016 – Changing Driver Behavior, Featured

Heinrich’s Pyramid Challenge: 190 to 1 in an Instant

Caroline Hurst

Jun 03/2016 – Changing Driver Behavior, Featured

Why Hands-Free Phones Still Lead to Distractions & Collisions

Caroline Hurst

May 25/2016 – Changing Driver Behavior, Featured

Taking the Risk Out of One of the Riskiest Professions

Caroline Hurst

Jun 15/2016 – Driving in the 21st Century, Featured

How Gamification Optimizes Driving & Vehicle Performance

Caroline Hurst

Jul 27/2016 – Changing Driver Behavior, Choosing the Right Program, Featured

Using Data to Prioritize Your Fleet’s Safety Issues

Caroline Hurst

Jul 29/2016 – Changing Driver Behavior, Featured

Driving for the Limits of Automated Technology

Caroline Hurst

Sep 26/2016 – Changing Driver Behavior, Featured

Fleet Safety: The Dangers Lurking Inside Your Fleet

Caroline Hurst

Oct 28/2016 – Choosing the Right Program, Featured

What You Might Not Know About the ELD Mandate

Caroline Hurst

Nov 09/2016 – Changing Driver Behavior, Featured

The Three Types of Distracted Driving – and How to Solve Them – Part 1: Manual Distractions

Caroline Hurst

Nov 15/2016 – Changing Driver Behavior, Featured

The Three Types of Distracted Driving – and How to Solve Them – Part 2: Visual Distractions

Caroline Hurst

Jul 07/2016 – Changing Driver Behavior, Featured

Top 3 Ways Proactive Fleet Managers Build a Safety Program

Caroline Hurst

Jun 23/2016 – Changing Driver Behavior, Featured

Who – or What -- Does the Heavy Lifting to Improve CSA Scores?

Caroline Hurst

Aug 24/2016 – Changing Driver Behavior, Featured

Why Unsafe Drivers Are Often the Biggest Fuel Offenders

Caroline Hurst

Nov 23/2016 – Changing Driver Behavior, Featured

Distracted Driving Behaviors – and How to Solve Them – Part 3 Cognitive Distractions

Caroline Hurst

Feb 01/2017 – Changing Driver Behavior, Featured

Effective Video Review: Better Coaching

Caroline Hurst

Nov 01/2016 – Changing Driver Behavior, Featured

Fleet Safety: Putting a Stop to Rolling Stops

Caroline Hurst

Feb 28/2017 – Changing Driver Behavior, Featured

High-Efficiency Driving: Five Driver Behaviors that Reduce Cost

Caroline Hurst

Dec 16/2016 – Choosing the Right Program, Featured

Making a Case for Video Part 2: Exoneration From The Driver’s Seat

Caroline Hurst

Dec 22/2016 – Capitalizing on Your Investment, Featured

Making a Case for Video Part 3: The Company and the Courtroom

Caroline Hurst

Dec 06/2016 – Capitalizing on Your Investment, Featured

Making a Case for Video Part 1: The Value of Video in Litigation

Caroline Hurst

Jul 20/2017 – Capitalizing on Your Investment, Featured

Secrets of Top Performing Fleets

Caroline Hurst

Jul 17/2017 – Driving in the 21st Century, Featured

More Fatalities Happen on Rural Roads - On Either Side of the Atlantic

Caroline Hurst

Jul 25/2017 – Capitalizing on Your Investment, Featured

The Power of Peers to Inform Fleet Safety

Caroline Hurst

Aug 10/2017 – Driving in the 21st Century, Featured

Distracted Pedestrians are On the Rise: What to Do About Them

Caroline Hurst

Aug 16/2017 – Changing Driver Behavior, Driving in the 21st Century, Featured

Fear of Autonomous Vehicles – Loving of Autonomous Features

Caroline Hurst

Aug 31/2017 – Changing Driver Behavior, Featured

Is Your Employee Rewards Program a Bust? Get a New Approach

Caroline Hurst

Sep 08/2017 – Changing Driver Behavior, Featured

Video Event Recorders Can Protect One’s Livelihood

Caroline Hurst

Sep 15/2017 – Changing Driver Behavior, Featured

Components of Effective Accountability Systems

Caroline Hurst

Sep 22/2017 – Changing Driver Behavior, Featured

What’s Out There: Three Rewards Programs That Work

Caroline Hurst

Oct 10/2017 – Driving in the 21st Century, Featured

Painting the Complete Picture: The Use of Witnesses in Trials

Caroline Hurst

Oct 16/2017 – Capitalizing on Your Investment, Featured

Four Driver Behaviors That Consume The Most Fuel

Caroline Hurst

Nov 07/2017 – Capitalizing on Your Investment, Featured

Communications 101: Seven Steps to Successfully Spreading the Word

Caroline Hurst

Nov 10/2017 – Choosing the Right Program, Featured

Owner’s Guide to Creating a Medium-Sized Fleet Safety Program

Caroline Hurst

Nov 16/2017 – Changing Driver Behavior, Featured

Five Sources of Aggressive Driving and What You Can Do About It

Caroline Hurst

Nov 20/2017 – Capitalizing on Your Investment, Featured

Seven Safety Quagmires and How to Sidestep Them

Caroline Hurst

Nov 29/2017 – Changing Driver Behavior, Featured

Gunning It: 6 Facts on Why to Avoid Hard Accelerations

Caroline Hurst

Oct 17/2014 – Driving in the 21st Century

It Takes More than Technology To Make Roads Safer

Caroline Hurst

Sep 17/2014 – Driving in the 21st Century

Women on the Road

Caroline Hurst

Sep 15/2014 – Changing Driver Behavior

Driver Appreciation Week

Caroline Hurst

Jan 15/2018 – Changing Driver Behavior, Featured

Navigating the Risks of Navigation Devices

Caroline Hurst

Jan 22/2018 – Changing Driver Behavior, Featured

Four Ways the DriveCam Programme Backs Up Drivers

Caroline Hurst

Mar 16/2018 – Changing Driver Behavior, Featured

6 Defensive Driving Tips for St. Patrick’s Day

Caroline Hurst

Mar 23/2018 – Changing Driver Behavior, Featured

Shedding Light on How Daylight Saving Time Impacts Road Safety

Caroline Hurst

Sep 09/2012 – Changing Driver Behavior

Thank a Truck Driver (or two)

Caroline Hurst

Jul 08/2012 – Choosing the Right Program

The Cost of Distracted Driving

Caroline Hurst

Aug 18/2016 – Choosing the Right Program, Featured

DOT Regulations: From the Same Government Who Brought You the Tax Code

Caroline Hurst

Apr 23/2018 – Changing Driver Behaviour, Driving in the 21st Century, Featured

A Human Approach to London's Vision Zero Initiative

Caroline Hurst

Jun 21/2018 – Changing Driver Behaviour, Featured

Five Top Tips from A Top Driving Coach

Caroline Hurst

Jul 11/2018 – Driving in the 21st Century, Featured

Where Will the Transportation Industry Be in 20 Years?

Caroline Hurst

Dec 06/2017 – Featured

The Interplay Between Leadership and Technology

Caroline Hurst