POWER OF DATA BLOG

How do you define ‘behaviour’?

Changing Driver Behavior
Jun 07/2016 Published by:

My colleagues and I recently sat down to discuss the true meaning of “behaviour” when applied to fleet drivers.

It’s a word that is being increasingly used in telematics and dash-cam circles to describe how on-board technology can identify “driver behaviour” – but is this stretching the reach of what in-cab technology can truly deliver?

With all the information available at our fingertips, find the literal definition of “behaviour” took only a matter of seconds.

As well as meaning “the way in which one acts or conducts oneself”, behaviour can also be defined as “the way in which a person behaves in response to a particular situation or stimulus”.

The second definition is particularly interesting when applied to fleet driver behaviour. There are many technologies that claim to improve driver behaviour. However, in order to be effective, the technology must be able to provide insights by identifying the types of behaviour that can lead to accidents. Coaches can then provide the necessary training to minimise the chance of risky driving behaviours would lead to a collision.

This is where there is great disparity between available solutions. Many basic solutions may be able to show the consequences of a driver’s actions, but few will be able to offer insight as to why that action was taken and what needs to be done to remedy the behaviour.

For example, a simple dash-cam or a basic telematics solution may show that a driver failed to brake in time to avoid another vehicle that had suddenly stopped. But what does this really tell you about the driver’s behaviour?

Was the driver following the vehicle in front too closely? Was the driver distracted? Was the driver using a mobile phone? Did the vehicle in front brake deliberately in a crash-for-cash attempt?

Only a dual-facing video solution will identify the real root causes of a collision and give fleet managers the tools and insight to easily coach drivers to be safer on the road.

By seeing the moments leading up to an incident from inside and outside the cab, fleet managers can remove any guesswork that may spring from only having a narrow point of view, which could potentially lead to them making a poorly-informed decision.

So when you next come across a fleet telematics or camera system that claims to improve driver behaviour, ask yourself if they truly can identify driver behaviour. If the device(s) only capture the driver’s reaction without addressing the root cause, the claims are likely misguided.

We all want to improve driver safety, and the ability to identify driver behaviours that can lead to incidents and address these behaviours through targeted coaching is a powerful tool.

So make sure the solution you decide to use is fit for purpose, and fits the definition. It might be the most important decision you make to improve your drivers’ safety.


Related Tags

Thank You For Subscribing To Our Blog

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam tincidunt, libero ut accumsan aliquet.

Related Blog Posts

Sep 24 / 2015Changing Driver Behavior

Changing Habits by Retraining Muscle Memory

Staff Writer

Sep 03 / 2015Changing Driver Behavior

Risk is a Consequential Matter

Staff Writer

Sep 01 / 2015Changing Driver Behavior

Innovation as a Business Focus

Staff Writer

Aug 20 / 2015Changing Driver Behavior

What Professional Drivers Learn From Their Coaches

Staff Writer

Jul 24 / 2015Changing Driver Behavior

Big Data, Better Drivers

Staff Writer

Feb 25 / 2015Changing Driver Behavior

Why Cheaper Gas Prices Could Put Your Safety At Risk

Staff Writer

Nov 03 / 2014Changing Driver Behavior

Adjusting to Standard Time

Del Lisk

Sep 15 / 2014Changing Driver Behavior

Driver Appreciation Week

Staff Writer

Sep 05 / 2014Changing Driver Behavior

Distracted Driving Forecast: Sunny with a chance of collision?

Del Lisk

Nov 02 / 2013Changing Driver Behavior

Lytx™: The Power of Data Blog

Staff Writer

Apr 04 / 2013Changing Driver Behavior

Seeing is Believing

Del Lisk

Aug 13 / 2012Changing Driver Behavior

What Will Really Deter People From Engaging in Distracted Driving?

Dr. Jeffrey Hickman

Jul 25 / 2012Changing Driver Behavior

There are No Short-Term Initiatives … that Work!

Del Lisk

Mar 09 / 2012Changing Driver Behavior

Is Distracted Driving Getting Better or Are We Getting Better at Hiding our Distractions?

Dr. Jeffrey Hickman

Jan 26 / 2012Changing Driver Behavior

Don’t Give Up … Don’t Ever Give Up

Del Lisk

Nov 29 / 2011Changing Driver Behavior

Habits

Michael Richter

Mar 15 / 2011Changing Driver Behavior

The Most Common Risky Behaviors

Del Lisk

Dec 22 / 2010Changing Driver Behavior

Looking Farther Down the Road

Del Lisk

Nov 23 / 2010Changing Driver Behavior

One Simple Step to Reducing Truck Crashes

Del Lisk

Oct 24 / 2010Changing Driver Behavior

Blind Trust

Del Lisk

Jan 03 / 2011Changing Driver Behavior

Danger in the Parking Lot

Del Lisk

Feb 01 / 2011Changing Driver Behavior

Make Driving a Game

Del Lisk

Oct 10 / 2011Changing Driver Behavior

Safety Culture: What is it and How does it Affect Safety?

Global Administrator

Sep 09 / 2012Changing Driver Behavior

Thank a Truck Driver (or two)

Staff Writer

Feb 28 / 2011Changing Driver Behavior

The Dangers of an Open Lane

Del Lisk

Feb 05 / 2016Changing Driver Behavior

Even the greats play back their match performance

Caroline Russon

Sep 20 / 2013Changing Driver Behavior

Lorry Driving: one of the UK’s riskiest jobs

Paul Jones

Oct 22 / 2015Changing Driver Behavior

Lytx – Proud Supporters of Brake Road Safety Week

Caroline Russon

Apr 19 / 2014Changing Driver Behavior

Reading between the guidelines

Caroline Russon

Sep 05 / 2014Changing Driver Behavior

Prevention is the Best Cure

Caroline Russon

Nov 03 / 2014Changing Driver Behavior

The positive feedback loop

Caroline Russon

May 23 / 2016Changing Driver Behavior, Featured

Retraining to Retain Your Drivers

Staff Writer

May 25 / 2016Changing Driver Behavior, Featured

Taking the Risk Out of One of the Riskiest Professions

Staff Writer

Jun 01 / 2016Changing Driver Behavior, Featured

From 190 to 1 in a Blink of an Eye: Managing the Heinrich’s Pyramid Challenge

Staff Writer

Jun 03 / 2016Changing Driver Behavior, Featured

Not All Distractions Are Created Equal: Why Even Hands-Free Can Lead to Collisions

Staff Writer

Jun 23 / 2016Changing Driver Behavior, Featured

Who – or What -- Does the Heavy Lifting to Improve CSA Scores?

Staff Writer

Jul 07 / 2016Changing Driver Behavior, Featured

The Top Three Things Fleet Managers Can Do to Proactively Manage Their Safety Program

Staff Writer

Jul 27 / 2016Changing Driver Behavior, Choosing the Right Program, Featured

Using Data to Prioritize Your Fleet’s Safety Issues

Staff Writer

Jul 29 / 2016Changing Driver Behavior, Featured

Driving for the Limits of Automated Technology

Brandon Nixon

Aug 24 / 2016Changing Driver Behavior, Featured

Why Unsafe Drivers Are Often the Biggest Fuel Offenders

Staff Writer

Sep 26 / 2016Changing Driver Behavior, Featured

Fleet Safety: The Dangers Lurking Inside Your Fleet

Staff Writer

Nov 01 / 2016Changing Driver Behavior, Featured

Fleet Safety: Putting a Stop to Rolling Stops

Staff Writer

Nov 09 / 2016Changing Driver Behavior, Featured

The Three Types of Distracted Driving – and How to Solve Them – Part 1: Manual Distractions

Staff Writer

Nov 15 / 2016Changing Driver Behavior, Featured

The Three Types of Distracted Driving – and How to Solve Them – Part 2: Visual Distractions

Staff Writer

Nov 23 / 2016Changing Driver Behavior, Featured

Distracted Driving Behaviors – and How to Solve Them – Part 3 Cognitive Distractions

Staff Writer

Jan 10 / 2017Changing Driver Behavior, Featured

Three Things That Put Teeth in Your Safety Policy

Staff Writer

Feb 01 / 2017Changing Driver Behavior, Featured

Effective Video Review: Better Coaching

Staff Writer

Feb 28 / 2017Changing Driver Behavior, Featured

High-Efficiency Driving: Five Driver Behaviors that Reduce Cost

Staff Writer

Mar 24 / 2017Changing Driver Behavior, Featured

From the Front Lines: Turning Insight Into Action

Staff Writer

Apr 14 / 2017Changing Driver Behavior, Driving in the 21st Century, Featured

Autonomous Vehicle Essentials You Need to Know Part One: Levels of Automation

Staff Writer

Apr 18 / 2017Changing Driver Behavior, Driving in the 21st Century, Featured

Autonomous Vehicle Essentials You Need to Know Part Two: Impact on Drivers, Fleets and the Industry

Staff Writer

Jun 07 / 2017Changing Driver Behavior, Featured

A Swift Guide to Better Coaching

Staff Writer

Jun 30 / 2017Changing Driver Behavior, Featured

A Practical Guide to Difficult Conversations: How to Coach Through Conflict

Staff Writer

Jul 06 / 2017Changing Driver Behavior, Featured

Why Putting Positivity Behind Your Training Program Will Pay Off

Beth Geraci

Aug 16 / 2017Changing Driver Behavior, Driving in the 21st Century, Featured

Fear of Autonomous Vehicles – Loving of Autonomous Features

Staff Writer

Aug 31 / 2017Changing Driver Behavior, Featured

Is Your Rewards Program a Bust? Liven It Up Through These Great Alternatives

Staff Writer

Sep 15 / 2017Changing Driver Behavior, Featured

Components of Effective Accountability Systems

Staff Writer

Sep 22 / 2017Changing Driver Behavior, Featured

What’s Out There: Three Rewards Programs That Work

Staff Writer

Nov 16 / 2017Changing Driver Behavior, Featured

Five Sources of Aggressive Driving and What You Can Do About It

Staff Writer

Nov 29 / 2017Changing Driver Behavior, Featured

Gunning It: Six Hard Facts on Why Hard Accelerations Should be Avoided

Beth Geraci