Birds Transport & Logistics Deploys the Lytx DriveCam Programme to Reduce and Prevent Collisions


~ Freight Services Provider Utilises Lytx Technology to Predict and Reduce Risk of Collision, as well as Decrease Insurance and Collision-Related Expenses ~

October 6, 2015 – London, UK – Lytx®, Inc., the global leader in video-based driver safety, today announced that Birds Transport & Logistics is the latest haulier to deploy the Lytx DriveCam™ Programme throughout its fleet following a successful trial. Based in Oldbury, Birmingham and part of Ballyvesey Holdings Ltd, Birds Transport & Logistics offers daily freight services throughout the UK, Ireland, and Europe.

Committed to maintaining the highest levels of service and safety, Birds Transport & Logistics chose to participate in a trial of the Lytx DriveCam Programme as part of its ongoing efforts to protect drivers and reduce collisions. After the company experienced the Lytx technology’s ease of use, and the sophistication of its video-based analytics model which identifies and predicts risky driving behaviours in order to prevent collisions, the company quickly deployed the programme across its entire fleet in a multi-year commitment.

“Programme features such as the automatic upload of event footage and over-the-air updates to the technology, combined with Lytx’s expert review of the events, has meant we haven’t been inundated with meaningless, low-value video,” said Patrice Schneider, Managing Director for Birds Transport & Logistics. “The ongoing programme management, best-practice information sharing, and day-to-day support from Lytx made the decision to deploy the programme an easy one. Lytx does all the heavy lifting so that we can focus on running our business with greater confidence that our fleet is safer than ever.”

“We are delighted that Birds Transport & Logistics is utilising the DriveCam Programme with such ease and success,” said Damian Penney, Vice President & General Manager, Europe for Lytx Europe Ltd. “The company has embraced the programme’s technology, data, insights, and best-practice coaching options whilst integrating the programme into their core business processes to maximise their results and benefit from all that it has to offer.”

The Lytx DriveCam Programme is the market-leading driver safety solution that comprises video-based predictive analytics, coaching, fleet tracking, remote activation button, and more. It identifies the causes of accidents using a patented video event recorder to capture and help correct risky driving habits. The programme delivers critical online tools and techniques to help companies coach drivers and improve safety, performance, and fuel management. Organisations achieve positive bottom-line results by developing safer, more efficient drivers who are protected from wrongful blame.

About Birds Transport & Logistics

Over the last 100 years, Birds Transport and Logistics has grown into a major multi-modal operation with daily freight services throughout the UK, Ireland and Europe. Acquired by the Ballyvesey Group in early 2013, Birds now offers a total range of transport services. Our main operation centre is based in the heart of the Midlands in a fully secured 10 acre site, with 160,000 sq. ft. of warehousing in 10 separate self-contained warehouses. With a fleet of some 175 vehicles and 275 trailers the company operates daily services to all parts of the UK – for both full loads, part load and groupage consignments. The company also operates from two  additional sites located in Heywood and Belfast,

About Lytx                                                                                      

At Lytx Inc., we harness the power of data to change human behaviour and help good companies become even better. Our flagship product, Lytx DriveCam™ sets the standard for driver safety in the industries we serve. We protect more than 1,300 commercial and government fleet clients worldwide who drive billions of miles. Our clients realise significant ROI by lowering operating and insurance costs, while achieving greater efficiency and compliance. Most of all, we strive to help save lives – on our roads and in our communities, every day. Lytx, Inc. is privately held with offices in London and headquarters in San Diego.  Lytx Europe Ltd is a wholly owned subsidiary of Lytx Inc. For more information, visit, @LytxUK on Twitter, or on our YouTube channel.