Evoking Insights Brings Let’s Get Bold Women’s Leadership Program to Southern California


~ Evoking Insights Partners with Lytx™, Inc. to Host Dynamic Six-Month Leadership Development Experience in New San Diego Headquarters ~

Feb. 26, 2015 – SAN DIEGO – Evoking Insights, a San Diego-based organization dedicated to serving the change leaders of today and tomorrow, announced that Let’s Get Bold, a Bloombase leadership program designed by and for woman leaders, will be held in Southern California for the first time. The six-month program will kick-off March 13, 2015 in San Diego at the new headquarters of Lytx, Inc., in the University Town Center area.

The Let’s Get BOLD program is an active leadership development experience designed for women leaders looking to expand their leadership approach, voice and impact. The program is designed upon the pillars of emotional intelligence, leadership coaching and community. It consists of one full-day session per month and intersession work ranging from coaching sessions, to readings, to applying individual leadership insights in the workplace. A portion of the program funding will go to a charity of choice of the program participants.

“I am pleased to partner with Bloombase and Lytx to bring this dynamic, proven leadership program to the women of Southern California,” said Karin Blair, Evoking Insights Founder and President. “My partners share my passion for seeing women maximize their leadership impact and leverage the power of diversity to enhance business results. The Let’s Get BOLD program is well aligned to the executive coaching model at Evoking Insights that facilitates transformational change from the inside out.”

Bloombase partners, Sheri Fella and Anne Thompson add: “Women have a unique and powerful impact in the world, especially when they come together to drive change. This program brings a small community of women together to support each other’s growth and challenge each other to boldly bring their leadership to life. Each participant will bring their own leadership perspective, learnings and insights that will contribute to the collective learning. It is our hope that the locally-based community we create will sustain and support the participants long past the duration of this program.”

The program is customized, based on a 360 assessment, to the participant group that includes a maximum of 12 women leaders. Each month a senior woman leader from the San Diego community will come to share her leadership journey and lessons with the participants. Participants will leave with tools and strategies for inspiring and leading others, fostering inclusion and enhancing their ability to navigate complex business problems.

“Lytx is proud to host the program and to have woman leaders from our company participate in this fantastic program,” said Tonya Cross, Lytx Senior Vice President, Human Capital. “Lytx is dedicated to attracting and retaining the best talent in the industry. We strongly believe in investing in the development of our employees, and this program affords our female leaders a tremendous opportunity to further develop their leadership skills. We look forward to those that participate to bring back their learnings and mentor other leaders at our company.”

About Evoking Insights

Evoking Insights provides executive leadership coaching, facilitation and strategic advisory services to the innovators and change-makers of today and tomorrow. At Evoking Insights, we understand the demands of leading in a world of constant and rapid change. We help our clients navigate through this terrain by capitalizing on the power of perspective, difference and choice. We believe an opportunity to see different, creates an opportunity to be different – in how we lead, innovate and grow. For more information visit

About Bloombase

At Bloombase, growth is our collective passion. From rookies, to proven leaders, to successful business owners, to innovative entrepreneurs, we embrace the idea that learning is how we grow. The Bloombase team has deep and broad experience and expertise in providing leadership coaching and creating massively impactful leadership development programs. We’re ready to help focus our clients’ leadership power and potential. We will be present, to bring focused attention to our clients’ potential and value, and to help leaders get crystal clear on their personalized plan for ACTION and IMPACT. For more information visit

About Lytx
At Lytx, we harness the power of data to change human behavior and help good companies become even better. Our flagship product, Lytx DriveCam® sets the standard for driver safety in the industries we serve, and our RAIR® Compliance Services helps DOT-regulated fleets comply with safety regulations, complementing the DriveCam® Program. We protect more than 1,300 commercial and government fleet clients worldwide who drive billions of miles. Our clients realize significant ROI by lowering operating and insurance costs, while achieving greater efficiency and compliance. Most of all, we strive to help save lives – on our roads and in our communities, every day. Lytx is privately held and headquartered in San Diego. For more information, visit, @lytx on Twitter, or on our YouTube channel.


Lytx; DriveCam powered by Lytx; Lytx DriveCam; Lytx Engine; Lytx Insights; Sense, Predict, Prevent; Delivering Insights. Driving Results. are trademarks of Lytx, Inc. DriveCam, DriveCam Online and RAIR are registered trademarks of Lytx, Inc.