Lytx Announces Executive Leadership Additions to Drive Next-Level Advancement in the Company’s Ability to Bring Value to Clients


Company Names Chief Marketing Officer and Chief Financial Officer ~

April 20, 2015 – SAN DIEGO, Calif. – Lytx™ Inc., the global leader in video-based driver safety technology today announced additions that will further strengthen its already outstanding executive leadership team, and position the company to provide even greater value to its clients.

The company named Kara Kerker as Executive Vice President and Chief Marketing Officer, leading all global marketing efforts including marketing strategy, communications and product management. Kelli Richard will take on the role of Senior Vice President and Chief Financial Officer leading all finance functions including corporate finance, planning, treasury and accounting. Kara and Kelli will both report to Brandon Nixon, Chairman and Chief Executive Officer. These additions are effective immediately.

“Kara and Kelli bring invaluable experience that perfectly complements that of our existing leadership team,” said Brandon Nixon, Chairman and Chief Executive Officer. “Our ability to attract talent of this caliber is a testament to our company and people, our positive culture, and our growth trajectory. We have never been better positioned to take Lytx to the next level for the benefit of our clients.”

Ms. Kerker has more than 25 years of global marketing experience with a successful track record of developing winning market positions, solutions and products, through strategic marketing system design, scaling, and operational management.
Having led a consulting practice for more than a dozen years, Ms. Kerker will apply her deep expertise in building organizations for scale and accelerated growth to advance the benefits Lytx brings to the market and our customers.

Prior to her consulting practice, Ms. Kerker was with Hewlett Packard’s consumer business in the United States and Europe for a decade. Her HP career included leading North American Consumer Marketing during a period of rapid structural change, expansion, and record growth and market share positions. Ms. Kerker holds a B.S and an M.B.A from Cornell University.

“I’m thrilled to join such an incredibly talented team that’s pioneered and led the video-based safety category, using technology, analytics and a world-class program to change human behavior, save lives and make great companies even better,” said Ms. Kerker. “It’s a great opportunity to make a real difference – within the organization, for our clients, and in the community at large.”
Kelli Richard is an accomplished finance leader with 25 years of experience in the areas of accounting, financial reporting, international operations, mergers and acquisitions, working capital management, and shared services implementation and management. Her combination of skills and technical background makes her an ideal fit to continue to scale Lytx’s financial operations with the significant growth rate of the company.

“Kelli has a truly impressive track record in the biotech and high tech industries and is the ideal candidate to help the company continue to scale to support its fast growth,” said Nixon. “In prior roles, Kelli has proven herself a key member of leadership teams–driving the design and development of finance organizations, infrastructure and process to support rapid expansion and growth. She will bring her extensive experience to bear providing leadership for our growing business.”

Ms. Richard joins Lytx from Thermo Fisher Scientific, where she most recently led the cross-functional business integration of Thermo Fisher Scientific’s Life Science Solutions Group and Life Technologies, following a multi-billion dollar acquisition. Her responsibilities included cost and revenue synergies, functional consolidation, change management, brand transition, quote to cash integration, and site consolidation. Prior to the acquisition, Ms. Richard served for seven years as Vice President of Finance and Chief Accounting Officer at Life Technologies, where she similarly scaled the finance organization as the company experienced similar growth and expansion.

For nearly a decade, Ms. Richard worked at Gateway, Inc., during a time of rapid growth, holding various leadership positions including Vice President and Principal Accounting Officer. She holds a Bachelor of Business Administration in Accounting from The University of Iowa and is a Certified Public Accountant.

“I was drawn to Lytx for many reasons—the growth trajectory, the work the company does and how we do it – always pursuing new ways to add value for our clients,” said Ms. Richard. “I’m energized by joining Lytx at such an exciting time in its history and to help accelerate to the continued success of Lytx and our clients.”


At Lytx, we harness the power of data to change human behavior and help good companies become even better. Our flagship product, Lytx DriveCam® sets the standard for driver safety in the industries we serve, and our RAIR® Compliance Services helps DOT-regulated fleets comply with safety regulations, complementing the DriveCam® Program. We protect more than 1,300 commercial and government fleet clients worldwide who drive billions of miles. Our clients realize significant ROI by lowering operating and insurance costs, while achieving greater efficiency and compliance. Most of all, we strive to help save lives – on our roads and in our communities, every day. Lytx is privately held and headquartered in San Diego. For more information, visit, @lytx on Twitter, or on our YouTube channel.