Lytx, Inc. Appoints Top Industry Professional to Lead Continued Growth in Europe


~ Damian Penney Named as Lytx Vice President and General Manager, Europe ~

April 8, 2015 – LONDON – Lytx™, Inc., the global leader in video-based driver safety, today announced that Damian Penney is joining Lytx to serve as Vice President and General Manager, for the European region. Penney is responsible for providing executive leadership to Lytx’s European operations with a focus on driving the company’s growth and momentum forward.

“We are honoured to have Damian Penney lead our business in Europe. His extensive knowledge and expertise is a great addition to our already outstanding team and growing market presence,” said Brandon Nixon, CEO at Lytx, Inc. “We’ve experienced tremendous growth at Lytx year after year, and plan to continue our growth trajectory in Europe by constantly elevating the value we offer our clients, through innovative programme enhancements and solutions to critical fleet and driver safety needs. We will continue to innovate and help make good drivers better all over the world.”

Penney, who has more than 20 years of experience in the European transportation sector, joins Lytx as Paul Jones, who has been leading the European team, returns to Lytx corporate headquarters in San Diego, CA.

“I’m thrilled to join Lytx, and I want to thank Paul for his entrepreneurial initiative and leadership in establishing a great foundation for our European business,” added Penney. “I’m extremely excited about joining the pioneer and leader in video-based driver safety at a time when Europe is seeing increased adoption of technology to reduce collisions and costs.”

Prior to joining Lytx, Penney was Managing Director at Peak-Ryzex & Movilitas Consulting UK, where his organisation provided end-to-end managed services, consultancy, enterprise mobility, printing and mobile data capture solutions for organisations focused on supply chain optimisation and field-based business processes.

Earlier in his career, Penney served as Sales & Marketing Director at LXE (now Honeywell) responsible for achieving rapid, profitable growth and structural change across all European sales, marketing and partner operations. Penney’s background also includes various business development leadership roles at several technology companies that specialise in software development, consulting, client services, alliances, sales and marketing.

For more information, please follow us on Twitter @LytxUK or visit Damian and the team on stand 4E119 at the CV Show held over three days, 14-16 April in Birmingham at the NEC.

About Lytx Europe

At Lytx, Inc. we harness the power of data to change human behaviour and help good companies become even better. Our flagship product, DriveCam powered by Lytx, sets the standard for driver safety in the industries we serve. We protect more than 1,300 commercial and government fleet clients worldwide who drive billions of miles. Our clients realise significant ROI by lowering operating and insurance costs, while achieving greater efficiency and compliance. Most of all, we strive to help save lives – on our roads and in our communities, every day. Lytx Europe Ltd is a wholly owned subsidiary of Lytx Inc. and is privately held with offices in London and headquarters in San Diego. For more information, visit


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