Lytx Launches ActiveVision℠ Service, a Revolutionary New System to Tackle the $175B Problem of Distracted and Drowsy Driving


Comprehensive Program Combines Real-time Alert Systems, Best-in-Class ADAS Sensor Technology, Advanced Data Analytics, and Precise, Proactive Driver Coaching

Industry Demonstrations Will Be Shared at the 2015 American Trucking Associations Management Conference & Exhibition, Oct. 17-20, 2015

SAN DIEGO (Oct. 14, 2015) – Lytx®, Inc., the global leader in video-based driver safety, unveiled today a giant leap forward in safe driving innovation with its Lytx ActiveVision service available for select Lytx DriveCam clients immediately, and industry-wide in January 2016. The ActiveVision service will be publicly demonstrated this weekend at the 2015 American Trucking Associations Management Conference & Exhibition in Philadelphia.

The ActiveVision service is a revolutionary and comprehensive safety solution that helps detect and address, both in real time and over time, distracted and drowsy driving and following too close, all potentially dangerous and costly driving behaviors that often go undetected — behaviors that contribute to 6,000 deaths, 500,000 injuries, and more than $175 billion in economic costs each year, according to the National Highway Traffic Safety Administration.

The ActiveVision service uses advanced analytics to identify patterns of behavior – such as lane departure or following too close – that are indicative of distracted and/or drowsy driving, and then uses video to help pinpoint the possible root causes. When combined with the Lytx DriveCam safety program, the ActiveVision service is a comprehensive program that can help drivers improve performance and help mitigate risk.

Three Pioneering Ways to Address Drowsy and Distracted Driving and
Following Too Close

Unlike other video-based safety systems currently available, the service combines three technology advancements to address distracted and drowsy driving and following too close:

  • seamless integration with in-vehicle technology and Lytx DriveCam sensors for an extensive level of data collection
  • advanced data analytics to form a holistic view of what’s happening on the road
  • comprehensive coaching including in-cab alerts and prompts, and post-drive coaching to help drivers continuously improve their skills

“The most sophisticated technology in the cab will always be the human operator,” said Lytx Chairman and CEO Brandon Nixon. “So we created a system to augment the natural strengths of the human driver that leverages vast amounts of data, understands what that data means – and what’s important, and how that data can be used to make the roads safer for everyone. The ActiveVision service is the latest innovation from nearly two decades of research and development, and the insights from expert human review of more than 28 billion miles driven.”

The ActiveVision service executes sophisticated pattern detection to better surface and address otherwise hidden patterns, such as lane departures, improper fitness to lane, or following too close, which are top indicators of risky driving behaviors.

“Lytx, with the launch of the ActiveVision service, is priming to deliver comprehensiveness in the video safety market,” said Sathyanarayana K, research manager for Automotive & Transportation for Frost & Sullivan. “With real-time driver alerts and feedback, the Lytx ActiveVision service can reduce the risk of potential collision through a collective understanding of drivers’ in-cab behavioral patterns and on-road driving style (i.e., lane departure, following distance, and fitness to lane).”

Open, Expandable Platform Helps Future-Proof as New Sensor Technologies Emerge

ActiveVision taps into many relevant data sources to inform both in-cab alerts and post-drive coaching feedback based on the overall environmental context for the purpose of providing more relevant feedback. Some driving behaviors, for example, are safe in good weather conditions or when few cars are on the road, but are hazardous when road conditions take a turn for the worse – the Lytx ActiveVision service is also highly adaptable to allow for the ability to expand as sensor technologies advance and as understanding of road safety evolves.

Lytx Insight-Driven Coaching for Long-term Driver Performance and Safety

Today, thanks in part to the proliferation of personal technology, commercial drivers and the drivers around them are bombarded with even more non-road related distractions. Simple monitoring and intervention systems alone may help bring attention to immediate, urgent safety behaviors, but they do little to improve driving for the long term. Furthermore, because these systems may generate frequent false alerts, they have the potential to contribute to driver complacency.

The ActiveVision service goes several steps beyond, pulling together a comprehensive understanding of what’s happening in the cab and on the road leading up to and during a potential collision or other safety event. That information is then used to alert the driver immediately and to help drivers proactively improve their performance to avoid collisions and similar events in the future.

The ActiveVision service provides comprehensive coaching that includes: in-vehicle alerts, when conditions require greater driver attention; in-vehicle prompts, when immediate action is recommended; and post-drive, video-based coaching to help drivers improve their skills in all situations.

AutoTune: Continuous Feedback Loop Fine-Tunes Alert Precision

ActiveVision’s physical component is housed within the new ER-SV2 Event Recorder, Lytx’s fifth-generation event recorder built for the future of video-based safety. The ER-SV2 collects video feeds from outside and inside the cab, as well as information from technology already in the vehicle (such as the truck’s Engine Control Module and third-party ADAS systems) to provide a broad perspective on what’s happening when, and how performance can be improved. In addition to best-in-class camera technology, the ER-SV2 includes an LED and audible user interface, Bluetooth and Ethernet connectivity, components such as accelerometer and gyro sensors, and systems to alert lane departure warnings, and headway warnings.

The ActiveVision service is in part, powered by a one-of-a-kind, groundbreaking new innovation, called AutoTune, that minimizes the likelihood of false alerts. The service’s pattern recognition algorithms, computer vision and machine learning technologies help create a comprehensive view of what’s happening and how potentially dangerous situations can be mitigated.

Lytx’s 24-7 expert review operations provide human oversight of captured events, creating a continuous feedback loop to fine-tune algorithms powering the in-cab alerts. The result is a constantly improving and updated service to capture more behaviors and generate more precise alerts the more the system is used.



At Lytx® we harness the power of data to change human behavior and help good companies become even better. Our flagship product, Lytx DriveCam™ sets the standard for driver safety in the industries we serve, and our RAIR® Compliance Services helps DOT-regulated fleets comply with safety regulations, complementing the DriveCam® Program. We protect more than 1,300 commercial and government fleet clients worldwide who drive billions of miles. We enable our clients to realize significant ROI by lowering operating and insurance costs, while achieving greater efficiency and compliance. Most of all, we strive to help save lives – on our roads and in our communities, every day. Lytx is privately held and headquartered in San Diego. For more information, visit, @lytx on Twitter, or on our YouTube channel.