NEWS & EVENTS

Lytx Welcomes Transport Secretary’s Focus on Distracted Driving

Jul 18/2014 PRESS RELEASE

Lytx Research Suggests Consuming Food and Drink While Driving Should Also be Considered in Distracted Driving Discussion

July 18, 2014 – London, UK – Lytx Europe Ltd., a global leader in delivering driver safety and compliance solutions, has welcomed news that the Transport Secretary is considering a number of options to combat distracted driving.

Lytx is also encouraging ministers reviewing current deterrents to consider ways to educate drivers on the risks associated with eating and drinking behind the wheel. This is based on Lytx data which shows that drivers who eat and drink while driving are 3.6 times more likely to be involved in a collision than those who don’t.

The data shows that eating and drinking while driving is nearly as dangerous as using a mobile device, which makes drivers 4.7 times more likely to be involved in a collision.

Lytx Europe General Manager Paul Jones said: “We know that distracted driving is a significant factor in vehicle collisions. Our predictive analytics show that distractions, which include eating and drinking and use of mobile devices, are among the leading causes of collisions. The message is to remove all distractions and focus on driving safely. Getting into a collision and potentially causing serious injury simply isn’t worth it.

“Over 1,700 people were killed and more than 180,000 people were injured on UK roads in 2013, according to the most recent Department for Transport figures. The fact is that the majority of these incidents are due to human error and are avoidable. We’re dedicated to using our technology to help professional drivers adopt safer driving habits and measurably reduce the risk that is happening on our roads every day.”

An infographic showing Lytx’s research can be downloaded here.

For more information, please follow us on Twitter @lytx and @drivecam or connect with us on LinkedIn.

About Lytx

At Lytx Europe Ltd. (formerly DriveCam Ltd.), we harness the power of data to change human behaviour and help good companies become even better. Our flagship product, DriveCam powered by Lytx, sets the standard for driver safety in the industries we serve. We protect more than 950 commercial and government fleet clients worldwide who drive billions of miles annually. Our clients realise significant ROI by lowering operating and insurance costs, while achieving greater efficiency and compliance. Most of all, we strive to help save lives – on our roads and in our communities, every day. Lytx Europe Ltd is a wholly owned subsidiary of Lytx Inc. and is privately held with offices in London and headquarters in San Diego. For more information, visit www.lytx.co.uk

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