Mountain Milk Hauling, Inc. Selects DriveCam to Reduce Risk Throughout Fleet


Nov. 29, 2012 – San Diego, CA – DriveCam, Inc., a global driver risk management company, and Innovative Risk Management (IRM), a full-service risk management, insurance program development and administration company, announced today that Mountain Milk Hauling, Inc., an agriculture transportation company in Mt. Crawford, VA, has made a commitment to deploy DriveCam’s Driver Risk Management solution through IRM’s AVERT® Program.

Insurance broker Haylor, Freyer and Coon, Inc. referred the AVERT program to Mountain Milk for a number of reasons. Understanding Mountain Milk’s commitment to driver safety and desire to proactively manage collision frequency and possible property damage, the broker suggested  DriveCam’s Driver Risk Management solution through IRM’s AVERT Program because it allows fleets to quickly assess exposure and efficiently manage associated risk. Knowing the benefit of implementing DriveCam’s Driver Risk Management Program across its fleet, Mountain Milk has decided to deploy without an initial trial.

“IRM is excited to work with Mountain Milk and happy to absorb the majority of the DriveCam costs through the AVERT® program,” stated Brian Ricci, Director of Marketing at IRM. “We look forward to this joint effort to take their safety program to the next level.”.

“Having video available to view is one of the most valuable ways to improve safety,” commented Phil Peery, president of Mountain Milk. “It helps our drivers do a better job. It protects the company, fleet and drivers. I particularly like that much of the work of combing through hours of video footage to capture what is really eventful has already been done by DriveCam. It’s a wonderful tool to help understand driving trends throughout my fleet.”

DriveCam addresses the causes of poor driving by combining data and video analytics with real-time driver feedback and coaching, resulting in reductions in collision-related costs and fuel consumption. This is accomplished using DriveCam’s Driver Science Engine, a classification model that assists in predicting the riskiest drivers within a fleet. Through a patented, iterative process of scoring, prioritizing and tracking the results of driving behaviors, this model identifies those behaviors that will most likely lead to a collision and has provided significant savings by helping fleets more effectively manage their drivers. Driving behaviors are captured through in-cab video, which are objectively reviewed and scored and then passed on to the fleet for use in coaching drivers; video provides the objective context for discussion with drivers about their behavior.

Fleets like Mountain Milk manage the DriveCam Program through DriveCam Online®, a web-based online portal. Seamlessly integrated into DriveCam’s DC3 event recorder and the DriveCam Online reporting solution, DriveCam’s Fleet Tracking Solution provides a real-time view of fleet operations – helping to ensure compliance and improve productivity – with immediate access to real-time status, trip history and a suite of reports.

“We welcome Mountain Milk to our growing list of satisfied clients, one that includes more shippers and haulers benefitting from DriveCam,” commented Brandon Nixon, DriveCam CEO. “We know that our video-based driver risk management program improves safety, and we see more and more diversified fleets realizing this every day.

About Mountain Milk Hauling, Inc.

Mountain Milk Hauling is a full service hauling company for all non-refrigerated freight in the Virginia area. Mountain Milk serves dairy and other farmers, and food processing companies in Virginia, West Virginia, and Alabama. The company started in 1998 in Southwest Virginia on a small farm, later expanding to Harrisonburg in 2001, Rocky Mount in 2005, and Alabama in 2009. While milk is its primary transport, Mountain Milk also hauls grain and feed with a mission to deliver the highest quality and most efficient service to its customers.

About Innovative Risk Management

Innovative Risk Management (IRM) was formed in 1991 as a full-service risk management, insurance program development and administration company. IRM assists agents, brokers and their clients in designing solutions for the business risks they face utilizing innovative risk management techniques.

IRM’s core business is insurance program development and management and the staff includes experts in the fields of risk financing, underwriting, reinsurance, loss control, claims administration, information technology and policy administration.

IRM created AVERT® in 2008.  AVERT® is a cutting edge product that combines insurance with DriveCam technology. For more information, visit

About Haylor Freyer & Coon, Inc.

Haylor Freyer & Coon, Inc. (HF&C) is a full-service employee-owned insurance broker with headquarters in Syracuse, New York and licensed in all 50 states.  HF&C is an ISO 9001 certified member of Assurex Global and ranks in the top 100 of U.S. brokers based on revenue volume. Since the formation of the firm over 80 years ago, HF&C has developed specialty practices in niche business including agri-business, construction, transportation and manufactured housing. For more, information visit

About DriveCam, Inc.

As proven experts in compliance and the science of safe and efficient driving, DriveCam reduces collision-related expenses, fuel costs and the risk of audits and lost business for hundreds of commercial fleets worldwide. We identify and address the causes of poor driving by combining sight and sound with real-time, predictive analytics. With over 500 commercial and government fleet clients, DriveCam monitors 20 billion driving miles annually, while protecting more than 400,000 drivers worldwide. For more information, visit