NEWS & EVENTS

New DriveCam Insights: Focus on Distracted Driving and Collisions

Sep 16/2010 PRESS RELEASE

Study Reveals Close Association Between Distracted Driving and Collisions and the Danger of Hands-Free Devices

SAN DIEGO – September 16, 2010 –Just in time for next week’s Distracted Driving Summit, DriveCam Inc. releases its latest Insights Series™ by focusing on the correlation between distracted driving and collisions. Using the largest database of risky driving events in the world, DriveCam proves that the more someone is distracted while driving, the more collisions or near misses they may have. Additionally, DriveCam’s data shows that being distracted with a hands-free device is also closely associated with drivers who have had collisions.

DriveCam’s Video Event Recorder is capable of not only identifying collisions, but also allows DriveCam to identify near collisions that could have been avoided. With video provided by DriveCam’s video event recorder, DriveCam is able to review and analyze driver behavior leading up to collisions or near collisions and identify coachable behaviors that indicate potential future risk.

This release focuses on drivers in the first six months of 2010 with one or more collisions – or near collisions – and examines how many events with distracted driving behavior these drivers had prior to the collisions or near collisions.

Distracted Driving and Collisions/Near Collisions

· Just over 63% of drivers with two or more collisions/near collisions in the first six months of 2010 had at least one driving event that included distracted driving behavior (includes cell phones, food/drink, passengers, GPS devices, etc.) prior to the collisions/near collisions.

· Nearly half of all drivers with at least one collision had an event that included distracted driving behavior prior to the collisions/near collisions.

  Drivers with No Collision or Near Collisions Drivers with 1+ Collisions/Near Collisions Drivers with 2+ Collisions/Near Collisions
% with at least 1 Distracted Driving Event 27.6% 47.5% 63.3%

Handheld Cell-phone Distractions and Collision/Near Collisions

· Data reveals that hand-held cell is more than twice as dangerous as hands-free cell.

· Nearly a third of drivers with two or more collisions had at least one event with a handheld cell distraction prior to the collisions/near collisions, compared to just over 12% of drivers with no collisions/near collisions.

· One out of five drivers with at least one collision/near collision had an event with a hand-held cell distraction.

  Drivers with No Collisions/Near Collisions Drivers with 1+ Collisions/Near Collisions Drivers with 2+ Collisions/Near Collisions
% with at least 1 Distracted Driving Event – Hand-held Cell 12.4% 20.8% 30.1%

· Hands-free cell is still dangerous, as it only reduces the risk of a collision/near collision by half (compared to a hand-held cell)

· Hands-free cell device use is not as prevalent a distracted behavior among collision/near collision drivers as hand-held cell use; however, it is markedly higher in drivers with 1+ or 2+ collisions than drivers with no collisions (9.0%, 14.8% vs. 4.8%).

  Drivers with No Collisions/Near Collisions Drivers with 1+ Collisions/Near Collisions Drivers with 2+ Collisions/Near Collisions
% with at least 1 Distracted Driving Event – Hands-free Cell 4.8% 9.0% 14.8%

Over 40,000 drivers were included in this study representing a number of industries including Construction, Energy, Transit, Telecommunications, Utilities, Long-Haul Trucking, Distribution and Solid Waste.

For more details and graphs, please go to www.drivecam.com/fleet/insights.aspx.


About DriveCam Inc.

 

DriveCam is a global Driver Risk Management company that dramatically reduces fuel expenses and claims costs – while saving lives – by improving the way people drive. By combining sight and sound, expert analysis and driver coaching, DriveCam has reduced vehicle damages, workers’ compensation and personal injury costs by more than 50 percent and fuel consumption by up to 10% in over 130,000 commercial and government vehicles. DriveCam has analyzed data from over 2 billion driving miles and holds the world’s largest database of actual risky driving events, which the company uses to continually improve its proprietary analytics and scoring. DriveCam was most recently listed as #30 in The Wall Street Journal’s latest listing of Top 50 Venture-Backed Companies, “The Next Big Thing.” For more information, visitwww.drivecam.com.

MEDIA INQUIRES

Gretchen Griswold

Corporate Communications