Executive Vice President and Chief Marketing Officer
Kara is responsible for leading the company’s marketing efforts including corporate and marketing communications, Lytx brand development, product management, and demand generation. She joined the company in October 2014 and brings more than 25 years of global marketing experience with a successful track record of developing winning market positions, solutions, and products, and building world-class teams.
Having led a consulting practice for more than a decade, Kara has deep expertise in building marketing organizations for scale and accelerated growth. Prior to having her own consulting practice, Kara held executive marketing positions for venture-backed firms.
For more than a decade, Kara was with Hewlett Packard’s consumer business in the United States and Europe. Her HP career included leading North American consumer marketing during a period of rapid structural change, expansion, and record market-share positions.
Kara holds a B.S. degree and an MBA and from Cornell University.