POWER OF DATA BLOG

Distracted Driving Forecast: Sunny with a chance of collision?

Changing Driver Behavior
May 24/2017 Published by:

Lytx released new data on distracted driving, which revealed near-collisions nearly double on sunny days. We analyzed data from industry-leading DriveCam® Program, which revealed that more drivers are apt to engage in distracted driving when weather conditions are clear than in inclement weather.

These new findings don’t mean drivers should fear sunny days. Whether it’s a summer weekend, or just your average workweek, following are a few simple best practices while driving can help keep all drivers safe while on the road.

Best practices to avoid distracted driving collisions include:

  • Maintain a safe following distance while driving
  • Always look far ahead to ensure you recognize problems ahead early
  • Eliminate unnecessary distractions while on the road (handheld/hands-free devices and any other potential distractions)
  • Obey traffic laws but anticipate others may not (speeding, running stoplights and stop signs)
  • Constantly scan your surroundings to remain fully aware while driving

Lytx’s data – which studied more than 2.5 billion miles driven from September 2011 to April 2013 – identified that drivers are not as alert when the weather is clear, which is why there are nearly double the number of near-collisions when the sun is shining versus when it’s stormy. By identifying these dangerous habits, we hope that it reminds drivers the perils of distracted driving and importance to drive alert regardless of weather conditions.


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