At the Intersection of Art and Science, Lytx and Emota Win Competitive Advertising Award, Illustrates Importance of Using Technology to Save Lives


~ Video Highlights Innovative DriveCam Program, Depicting Truck Driver’s Quick Action to Help Mother & Child Avoid Collision ~

March 16, 2015 – SAN DIEGO – Lytx™, Inc., the global leader in video-based driver safety technology, today announced receiving a silver “Addy” award from the San Diego Ad Club for its emotional and dramatic Destination video, conceived and produced by Emota, Inc. The video underscores the importance of combining technology and coaching for professional drivers through a compelling depiction of a truck driver’s quick-thinking to help a mother and child in another car narrowly avoid being hit head-on by a driver heading in the wrong direction. The video shows the incident captured by Lytx’s patented DriveCam Program®, and illustrates how coaching and positive behavior change effectively improves drivers’ skills and save lives.

“Our Destination video highlights the importance of road safety and offers an emotional example of how DriveCam helps bring drivers home safely to their families everyday,” said Kara Kerker, Executive Vice President and Chief Marketing Officer for Lytx. “Any driver could be involved in this kind of dangerous situation, and Lytx is proud that Destination is being recognized as an effective vehicle to underscore the use of technology in helping keep our roads and communities safe.”

The video, features a woman and child in a car attempting to pass a long-haul tractor-trailer. When the truck driver sees an oncoming wrong-way vehicle cross over the yellow lines and swerve wildly toward him, he instinctively uses his DriveCam training to hit the brakes and slow his truck quickly so that the passing vehicle can pull back into the original lane safely ahead of him. The video later shows the truck driver receiving high marks from his fleet coach, who was able to fully understand the event because it was captured as part of the DriveCam Program.

“Lytx’s market differentiation is as compelling as the story we had the privilege of telling in ‘Destination,’” said Emota President and Chief Creative Officer Chris Karcher. “While we’re grateful our work was recognized the American Advertising Association, we know that the event depicted in the video is no less dramatic than what professional drivers face every day.”

DriveCam identifies and addresses the causes of risky driving behavior by capturing data from multiple technologies and sensors and combining it with predictive analytics to help our clients be safer on the roads every day. Sensors provide real-time feedback to the driver and risky driving behaviors are uploaded via the wireless network to the Company’s expert reviewers where they are analyzed, scored and posted to a secure website for driver coaching and improvement.

Destination was conceived and produced by San Diego-based video content agency Emota as part of Lytx’s marketing campaign for its new DC Highway Program, a version of Lytx’s DriveCam® Program tailored specifically to long-haul trucking fleets, and designed to deliver rapid ROI for trucking clients.

The annual Addy awards were announced at a gala in San Diego this month, and are given in conjunction with the American Advertising Federation. The San Diego Ad Club received 290 entries in 16 categories. Destination took silver in the Digital Advertising category and will be now be competing against others in this category at the regional level.

About Lytx
At Lytx, we harness the power of data to change human behavior and help good companies become even better. Our flagship product, Lytx DriveCam® sets the standard for driver safety in the industries we serve, and our RAIR® Compliance Services helps DOT-regulated fleets comply with safety regulations, complementing the DriveCam® Program. We protect more than 1,300 commercial and government fleet clients worldwide who drive billions of miles. Our clients realize significant ROI by lowering operating and insurance costs, while achieving greater efficiency and compliance. Most of all, we strive to help save lives – on our roads and in our communities, every day. Lytx is privately held and headquartered in San Diego. For more information, visit, @lytx on Twitter, or on our YouTube channel.


Lytx; DriveCam powered by Lytx; Lytx DriveCam; Lytx Engine; Lytx Insights; Sense, Predict, Prevent; Delivering Insights. Driving Results. are trademarks of Lytx, Inc. DriveCam, DriveCam Online and RAIR are registered trademarks of Lytx, Inc.