Custom Ecology Says Coaching Drivers is an Art Made Easier with Lytx DriveCam Program


SAN DIEGO (April 18, 2016) – Meeting drivers at truck stops to share coaching information has proven an effective way of improving the safe driving skills among the drivers of Custom Ecology Inc. (CEI), a transportation leader specializing in waste disposal, with a 730-vehicle fleet. But, according to CEI, the Lytx DriveCam program is what gives their coaching real power.

“It’s my job to get our drivers home safely and to thank them for that safe trip,” said CEI National Safety Director Rob Arbeiter. “Of course, my job is easier when my drivers are all demonstrating safe driving behaviors, and that’s why we chose the DriveCam system. I wouldn’t run a fleet without it.”

The Lytx DriveCam safety program is a comprehensive solution that combines video capture of road incidents such as hard braking or sudden swerving, data analysis of those incidents, and personalized coaching insights to improve driving behavior to help prevent those incidents. The net result is reductions of collision-related costs by up to 80 percent.

The CEI team has a long history of effective driver coaching, and their best coaches have elevated good coaching to an art form, Arbeiter says. Adding Lytx DriveCam program has helped CEI coaches better engage drivers to enhance their art.

“Now we’re able to show, rather than tell, drivers how they can sharpen their skills,” said Arbeiter, referring to the DriveCam video. “And we’re able to really focus on the positive things they’re doing, too, and lift our drivers up in the process of coaching.”

Custom Ecology Says Coaching Drivers is an Art Made Easier with Lytx DriveCam™ Program
April 18, 2016

CEI is spread out across 17 locations throughout the Southeast, Michigan and Canada, and like other transportation companies, they have trouble spots related to weather, road conditions and traffic, making some collisions unavoidable. However, with the DriveCam program, they’re able to tell the difference between at-fault collisions and those where the driver did everything right.

“Our drivers are in the war zone every day. We’ve had six exonerations so far this year, with the DriveCam video showing our drivers are clearly not at fault,” said Arbeiter. “That said, we’re using DriveCam to get ahead of any problems that occur as the result of coachable driving behavior.”


About Lytx

At Lytx® we harness the power of data to change human behavior and help good companies become even better. Our flagship product, Lytx DriveCam™ sets the standard for driver safety in the industries we serve, and our RAIR® Compliance Services helps DOT-regulated fleets comply with safety regulations, complementing the DriveCam® Program. Lytx ActiveVision service helps detect and address distracted and drowsy driving, both in real time and over time. We protect more than 1,400 clients worldwide who drive billions of miles. We enable our clients to realize significant ROI by lowering operating and insurance costs, while achieving greater efficiency and compliance. Most of all, we strive to help save lives – on our roads and in our communities, every day. Lytx is privately held and headquartered in San Diego. For more information, visit, @lytx on Twitter, or on our YouTube channel.