NEWS & EVENTS

Innovative Lytx Technology Helps Prevent Collisions Before They Happen

Feb 25/2014 PRESS RELEASE

Technology Harnesses the Power of Data to Make Roads Safer and Save Lives

SAN DIEGO, (Feb. 26, 2014) – Using innovative technology, Lytx, Inc. aims to save lives by preventing collisions before they ever happen. According to a new white paper, titled The Lytx Advantage: Using Predictive Analytics to Deliver Driver Safety, Lytx™ has a near 70 percent success rate accurately identifying the probability a driver will wind up in a collision before it actually occurs. The revolutionary DriveCam powered by Lytx Program™ uses predictive analytics, to allow companies to change driver behavior and ultimately prevent crashes. The Sense, Predict, Prevent™ model is already benefitting fleets, municipalities, and delivery services, and empowering drivers to be safer on the road.

The white paper studies analytical techniques – from statistics, modeling, machine learning and data mining. It finds predictive analytics allows Lytx to harness all available data, allowing companies to make better, more educated decisions, more quickly and with less expense.

For more information on the white paper’s findings, please click here.

Deadly vehicle crashes are creating a public safety crisis with worldwide implications. According to the Centers for Disease Control, fatal vehicle collisions are one of the leading causes of death in the United States today with one person dying in a wreck every 15 minutes. Even more striking is the fact that more than 90 percent of these collisions are preventable.

The DriveCam Program is a driver safety system combining technology, predictive analytics, and Best Practice service and support to identify the behavior that can likely lead to a collision. Sensors capture data when a vehicle experiences an unusual force such as rapid acceleration, abrupt turns or a sudden stop. This revolutionary driver safety system has been proven to increase safety and reduce the number of collisions, injuries and fatalities on our roads. A University of Iowa study concluded that there was an 80 percent reduction in risky driving behavior in vehicles using the DriveCam Program.

About Lytx
At Lytx (formerly DriveCam, Inc.), we harness the power of data to change human behavior and help good companies become even better. Our flagship product, DriveCam powered by Lytx™, sets the standard for driver safety in the industries we serve. We protect drivers from more than 950 commercial and government fleet clients worldwide who drive billions of miles annually. Our clients realize tremendous ROI by lowering operating and insurance costs, while achieving greater efficiency and compliance. Most of all, we strive to help save lives – on our roads and in our communities, every day. Lytx is privately held and headquartered in San Diego. For more information, visit www.lytx.com.

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Gretchen Griswold

Corporate Communications