Peerless Beverage Completes Full-Fleet Deployment of DriveCam powered by Lytx Program


Rising Insurance Costs, Continued Commitment to Safety Were Driving Forces

June 16, 2014 – San Diego, Calif.– Lytx, Inc. (formerly DriveCam Inc.), a global leader in delivering driver safety and compliance solutions, today announced the deployment of the DriveCam powered by Lytx™ Program with Peerless Beverage, one of the largest beer distributors on the East Coast. Confident that the DriveCam® Program would meet their needs based on references from other distributors, Peerless Beverage skipped the trial phase and deployed the DriveCam Program throughout its entire fleet.

“The DriveCam Program became essential as our fleet insurance costs rose,” said Marc Kramer, general manager, Peerless Beverage. “By implementing a long-term solution focused on improving human behavior using an active coaching program, we now have the ability to continuously improve our safety as well as control costs.”

“We are honored that confidence in the DriveCam Program inspired Peerless Beverage to go straight to full implementation; it’s a real  testament to the effectiveness of our video-based safety technology and the real-world results the DriveCam Program provides,” said Adam McCarty, Lytx business manager. “We look forward to supporting Peerless Beverage in realizing the Program’s full benefits, and rapidly meeting their safety improvement and claims reduction goals.”

DriveCam powered by Lytx helps to prevent incidents, reduce injuries and save lives by combining video with predictive analytics, real-time driver feedback and coaching, empowering fleets to identify and correct the behaviors that lead to 90% of collisions. A new Virginia Tech study shows that more than 800 lives could be saved each year using video-based driver safety technology, and that the DriveCam Program alone could prevent more than 25,000 commercial vehicle collisions and nearly 40,000 injuries annually.

Using the patented Lytx Engine™, the DriveCam Program identifies and prioritizes risk so fleets can focus on the drivers who need the most coaching. The DriveCam Video Event Recorder, placed on a vehicle’s windshield, captures video of risky driving events such as hard-braking, cornering, and following too close, and uploads them wirelessly to the DriveCam Review Center. There, certified professionals review and score the events in a consistent manner and pass them on to the fleet for use in coaching drivers.

Fleets manage the DriveCam Program through the DriveCam Online® cloud-based platform, which includes reporting capabilities that enable quick analysis of safety and performance trends. This helps fleets to effectively manage and coach drivers to become safer and more efficient, thereby significantly reducing collision and fuel costs as well as vehicle wear and tear.

About Lytx

At Lytx™ (formerly DriveCam, Inc.), we harness the power of data to change human behavior and help good companies become even better. Our flagship product, DriveCam powered by Lytx™, sets the standard for driver safety in the industries we serve, and our RAIR® Compliance Services helps DOT-regulated fleets comply with safety regulations, complementing the DriveCam® Program. We protect more than 950 commercial and government fleet clients worldwide who drive billions of miles annually. Our clients realize significant ROI by lowering operating and insurance costs, while achieving greater efficiency and compliance. Most of all, we strive to help save lives – on our roads and in our communities, every day. Lytx is privately held and headquartered in San Diego.  For more information, visit


Lytx; DriveCam powered by Lytx; Lytx Engine; Lytx Insights; Sense, Predict, Prevent; Delivering  Insights. Driving Results. are trademarks of Lytx, Inc.  DriveCam, DriveCam Online and RAIR are registered trademarks of Lytx, Inc.