Focus on Pattern Detection and Behavior Change Reduced Collisions by More than 86 Percent in First Year of Implementation

Swift Transportation Puts Muscle Behind No-Cell Phone Policy with Lytx DriveCam™ with ActiveVision® Service, Reduces Use by 90 Percent


SAN DIEGO (Sept. 21, 2016) – Swift Transportation Company, a leader in transportation solutions and the nation's largest truckload provider, is reinforcing its leadership in safe driving as well. It has dramatically reduced distracted driving in its fleet by adopting the Lytx DriveCam video telematics program with the ActiveVision service, and cut its collision rates by more than 86 percent.

In the year after adopting Lytx DriveCam with the ActiveVision service in its fleet of 14,000 trucks, Swift’s team has:

  • Reduced handheld cell phone use by 88.9 percent
  • Reduced collisions by 86.2 percent
  • Reduced near-collisions by 77.9 percent

“Our goal is to get our drivers and our cargo to their destinations safely, and despite having a strong safety culture and policies in place, we knew we could extract even more risk from our fleet,” said Scott Barker, Vice President, Safety, Driver Recruiting & Development.

“Instead of waiting for a collision or a G-force event, ActiveVision uses machine vision and pattern detection to trigger video capture that revealed drivers were still using their cell phones,” he said. “We now use that objective video to coach our drivers on cell phone use and other distracted behaviors with the goal of preventing collisions before they occur. The results have been nothing short of amazing, and we’ve been able to retrain and retain our drivers rather than lose them to policy violations.”

ActiveVision is available now. For more information, visit


About Lytx

At Lytx® we harness the power of data to change human behavior and help good companies become even better. Our flagship product, Lytx DriveCam™ sets the standard for driver safety in the industries we serve, and our RAIR® Compliance Services helps DOT-regulated fleets comply with safety regulations, complementing the DriveCam® Program. Lytx ActiveVision service helps detect and address distracted and drowsy driving, both in real time and over time. We protect more than 1,400 clients worldwide who drive billions of miles. We enable our clients to realize significant ROI by lowering operating and insurance costs, while achieving greater efficiency and compliance. Most of all, we strive to help save lives – on our roads and in our communities, every day. Lytx is privately held and headquartered in San Diego. For more information, visit, @lytx on Twitter, or on our YouTube channel.