ABOUT US
The Icon of Safety-Driven Efficiency
Redefining safety on our roadways with category-defining innovation backed by experience.
VISION AND MISSION
Helping You Protect What Matters Most
Every day, you send your most valuable assets into the world. Your people. Your equipment. Your reputation. Lytx® gives you the tools to manage and protect all the assets you have in motion– helping you stay connected with your field operations so you can focus on delivering value and growing your business.
Our Vision
A world where every journey ends with a safe return.
Our Mission
To protect your most valuable assets in motion. Your people. Your equipment. Your reputation.
Our Beliefs
Safety is core. Data informs. Video transforms.
TRUSTED BY THE WORLD'S LEADING COMPANIES
Committed to Improving Safety on Our Roads
Incredible results driven by our passion for saving lives.
90
Countries supported worldwide
500B
Kilometres of driving data
5.5M
Drivers protected worldwide+
OUR HISTORY
27+ Years of Innovation and Counting
We’re industry pioneers who’ve never stopped trying to make our products better and our roads safer. Because safety is more than just an app. Real lives are on the line. And we are committed to ensuring everyone gets home safely at the end of the day. We will never settle for good enough safety. Our long history and achievements are a testament to that.
Lytx 2020 - Today
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Celebrating 27 years
Lytx reaches 311 billion miles of driving data, the largest driving database of its kind -
Continued Innovation
Introduces Lytx Lab, enabling clients to give feedback on potential new features and launches the Lytx Vision™ Platform, helping fleets build custom solutions with open APIs -
Introducing New Products
Lytx launches electronic DVIR service, asset tracking, and ELD for U.S. fleets and acquired Surfsight™ product line to expand distribution channels globally
2010 - 2020
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A New Era
DriveCam® rebrands to Lytx, Inc. -
Mastering Technological Advances
Launched the first camera equipped with machine vision and artificial intelligence -
Leading the Industry with AI
Launched groundbreaking new AI-powered features, completely changing the game -
Introducing New Solutions
Lytx launches Lytx Driver App, Driver ID, and Risk ID without Recording
2000 - 2010
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A New Perspective
DriveCam develops a camera with both road-facing and driver-facing lenses -
A Leap Forward
Launched software to enable review and scoring of driving video -
Empowering Commercial Drivers
DriveCam introduces the driver coaching model and launches its online programme management platform
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DriveCam, Inc. is founded
DriveCam introduces the first vehicle camera to record crashes in 1998.
The Lytx Difference
Combining advanced technology with unrivaled industry expertise, we’re setting new benchmarks for fleet safety and operational efficiency.
Award-Winning
Pioneering fleet technology solutions, coupled with continuous innovation and top-tier service, means our clients always have access to the most advanced technologies available for their fleets worldwide.
Data-Driven
Our machine vision + artificial intelligence (MV+AI) is powered by the most robust driving database of its kind with 311 billion miles and counting. With this data constantly training our algorithms, we can deliver a level of accuracy unrivalled in the market.
Customer-Focused
For us, innovation isn’t just a catchphrase. It’s a way of life. We believe in fostering a collaborative environment in which client-focused insights are evaluated and tested to create real solutions that deliver value for our customers.
Lytx Leadership
Learn about some of the dedicated people working hard behind the scenes to help you protect your valuable assets in motion.
Chris Cabrera
Chief Executive Officer
Chris Cabrera joined Lytx as Chief Executive Officer in July 2025. With an extensive background in the artificial intelligence (AI) and technology sectors, Chris brings over three decades of leadership experience in enterprise and SaaS environments. He has been recognised by USC as “Alumni Entrepreneur of the Year,” by The Software Report as a “Top CEO of 2020,” and was one of Business Intelligence Group’s “Executives of the Year” in 2021.
For 20 years, Chris served as the Founder and Chief Executive of Xactly, an AI-powered platform that combines revenue intelligence and sales performance management for organisations of all sizes. Under his leadership, Xactly grew from a startup to a public company, achieving over 40% combined revenue growth and profit margin, creating the market and establishing it as today’s market leader. Xactly has won over 20 “best places to work” awards, including being recognised as a top workplace by The Denver Post and Fortune Magazine.
Chris Cabrera most recently served as the Interim CEO at Provarity AI, the pioneering platform transforming how enterprise software companies manage presales engineering and the proof-of-concept (POC) lifecycle. His strategic vision and operational acumen helped the company achieve significant growth and establish a strong foothold in the industry.
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For 20 years, Chris served as the Founder and Chief Executive of Xactly, an AI-powered platform that combines revenue intelligence and sales performance management for organisations of all sizes. Under his leadership, Xactly grew from a startup to a public company, achieving over 40% combined revenue growth and profit margin, creating the market and establishing it as today’s market leader. Xactly has won over 20 “best places to work” awards, including being recognised as a top workplace by The Denver Post and Fortune Magazine.
Chris Cabrera most recently served as the Interim CEO at Provarity AI, the pioneering platform transforming how enterprise software companies manage presales engineering and the proof-of-concept (POC) lifecycle. His strategic vision and operational acumen helped the company achieve significant growth and establish a strong foothold in the industry.
Brendan MacKenzie
CHIEF FINANCIAL OFFICER
As Chief Financial Officer, Brendan leads all finance functions including corporate finance, planning, tax, treasury, and accounting.
Brendan joined the Company as the controller in 2018 with extensive experience in operational effectiveness, system integration, mergers and acquisitions, and accounting. Previously, Brendan worked at Fleetmatics, a global fleet management telematics and software-as-a-service (SaaS) firm, supporting the company’s growth and ultimately their 2016 acquisition by Verizon for £1.9 billion. Prior to Fleetmatics, he worked at PwC as a senior manager in the audit practice.
Brendan is a chartered accountant and has a Master's degree in Accounting and his bachelor's degree in Business Administration from Boston College.
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Brendan joined the Company as the controller in 2018 with extensive experience in operational effectiveness, system integration, mergers and acquisitions, and accounting. Previously, Brendan worked at Fleetmatics, a global fleet management telematics and software-as-a-service (SaaS) firm, supporting the company’s growth and ultimately their 2016 acquisition by Verizon for £1.9 billion. Prior to Fleetmatics, he worked at PwC as a senior manager in the audit practice.
Brendan is a chartered accountant and has a Master's degree in Accounting and his bachelor's degree in Business Administration from Boston College.
John Buszka
CHIEF OPERATING OFFICER
John serves as Chief Operating Officer where he is responsible for leading operations and partnering cross-functionally to ensure we deliver a seamless and simple client experience that meets customer expectations. John is responsible for manufacturing, supply chain, order management, provisioning, installation, technical support and small market client success.
John joined Lytx from Mitel, where he was the Managing Director of customer experience for their cloud (SaaS) based telephony solutions. Prior to Mitel, he spent 17 years in executive or leadership roles with Compaq, HP, HPE and DXC spanning multiple departments and operational areas including business and sales operations, global delivery, client management, global governance, integration and transformational roles.
John holds a Bachelors's degree in Business Administration from the University of Detroit.
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John joined Lytx from Mitel, where he was the Managing Director of customer experience for their cloud (SaaS) based telephony solutions. Prior to Mitel, he spent 17 years in executive or leadership roles with Compaq, HP, HPE and DXC spanning multiple departments and operational areas including business and sales operations, global delivery, client management, global governance, integration and transformational roles.
John holds a Bachelors's degree in Business Administration from the University of Detroit.
Rajesh Rudraradhya
CHIEF TECHNOLOGY OFFICER
As Chief Technology Officer, Rajesh is responsible for the overall vision and strategy for Lytx’s products and technology; building on the company’s legacy of innovation and market leadership while driving it forward on a global scale. His role spans the company’s technology and product management organisations as they continue to create and lead the market with innovative, machine vision and artificial intelligence-powered fleet management solutions that help fleets stay safe, efficient and productive.
Rajesh has more than 20 years of technology innovation leadership experience, spanning connected devices, mobile and cloud platforms, developing product and technology strategy, and driving execution on a global scale. Prior to joining Lytx in 2020, Rajesh was the CTO at Snapdeal, the third-largest e-commerce company in India. He also served as CTO of Hike Messenger and as Director of Engineering, Android Applications, and Cloud Experiences at Motorola after acquisition by Google.
Rajesh has a Bachelor's degree in Computer Science from Bangalore University in India, and a Master's Certificate from the George Washington School of Business.
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Rajesh has more than 20 years of technology innovation leadership experience, spanning connected devices, mobile and cloud platforms, developing product and technology strategy, and driving execution on a global scale. Prior to joining Lytx in 2020, Rajesh was the CTO at Snapdeal, the third-largest e-commerce company in India. He also served as CTO of Hike Messenger and as Director of Engineering, Android Applications, and Cloud Experiences at Motorola after acquisition by Google.
Rajesh has a Bachelor's degree in Computer Science from Bangalore University in India, and a Master's Certificate from the George Washington School of Business.
Gene Willis
CHIEF MARKETING OFFICER
As Chief Marketing Officer, Gene oversees Lytx’s brand, growth, and product marketing vision and strategy. Gene joins Lytx from Slingshot Consulting, an independent consultancy he founded after more than two decades in marketing. His experience spans from earlier-stage start-ups to leadership roles at some of the world's most valuable global brands including Netflix, Nike, and Visa.
A native of Atlanta, Georgia, Gene began his marketing career in San Francisco in the earliest days of digital advertising for Microsoft, followed by several years rebuilding Adidas' presence in North America. Gene spent 10 years at Wieden+Kennedy in both the U.S. and Europe leading global advertising for clients such as Nike, Starbucks, and Coca-Cola. Under his leadership, the relationships generated numerous industry accolades, including the Titanium Grand Prix at Cannes, Brand of the Year by Campaign, Gold at The One Show, and Time Magazine's Most Viral Brand of the Year.
Gene is a graduate of the University of Richmond and holds a master's degree in Business Administration from the University of Oregon.
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A native of Atlanta, Georgia, Gene began his marketing career in San Francisco in the earliest days of digital advertising for Microsoft, followed by several years rebuilding Adidas' presence in North America. Gene spent 10 years at Wieden+Kennedy in both the U.S. and Europe leading global advertising for clients such as Nike, Starbucks, and Coca-Cola. Under his leadership, the relationships generated numerous industry accolades, including the Titanium Grand Prix at Cannes, Brand of the Year by Campaign, Gold at The One Show, and Time Magazine's Most Viral Brand of the Year.
Gene is a graduate of the University of Richmond and holds a master's degree in Business Administration from the University of Oregon.
Shelley Bennett
SENIOR VICE PRESIDENT, GENERAL COUNSEL
As senior vice president and general counsel, Shelley oversees Lytx’s legal, legislative affairs and regulatory compliance matters. She also serves as corporate secretary and chief privacy officer.
Shelley has over two decades of legal experience and has served in numerous leadership roles. Prior to joining Lytx in 2011, she practiced corporate and transactional law both at SAIC and at the law firm of Brobeck, Phleger & Harrison LLP, specializing in mergers and acquisitions, public and private financing, joint ventures, licensing arrangements and corporate governance.
Shelley is a Michigan native and received a J.D. from University of Michigan Law School and a Bachelor's degree from Dartmouth College.
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Shelley has over two decades of legal experience and has served in numerous leadership roles. Prior to joining Lytx in 2011, she practiced corporate and transactional law both at SAIC and at the law firm of Brobeck, Phleger & Harrison LLP, specializing in mergers and acquisitions, public and private financing, joint ventures, licensing arrangements and corporate governance.
Shelley is a Michigan native and received a J.D. from University of Michigan Law School and a Bachelor's degree from Dartmouth College.
Misty Marshall
SENIOR VICE PRESIDENT, CHIEF HUMAN RESOURCES OFFICER
Misty Marshall is a global HR leader with over 20 years of experience across various HR disciplines. She began her career in the BioTech sector at Life Technologies, where she spent 12 years, including through its acquisition by Thermo Fisher. Misty transitioned into the tech industry when she joined Viasat, where she partnered with the global commercial organisation for 5 years. Misty brings a wealth of expertise in talent management, employee engagement, and organisational development. She holds a Bachelor’s degree in Psychology from UCLA. Misty is passionate about optimising HR practices to support business growth and employee success.
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OUR VALUES
Dedication to Positive Impact
At Lytx, we believe in making a positive impact on the road and beyond. Our commitment to corporate responsibility is reflected in our dedication to an inclusive environment, sustainable practices, and fostering a culture of innovation that welcomes varied perspectives and ideas. Together with our strategic partners, we strive to Make a meaningful difference for our clients, employees, and the communities we serve.
News and Press
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