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    Press Release

    Alfa Travel Records Dramatic Safety Improvements After Deploying the Lytx Driver Safety Programme

    Highway collisions halved, seatbelt non-compliance down 84%, driver retention up 75%

    MILTON KEYNES, England — August 6, 2019 —

    U.K. tourism business, Alfa Travel, has almost halved its rate of highway collisions in the 16 months since installing the Lytx DriveCam® Event Recorder in all 48 of its coaches. The company has been working with Lytx®, a leading global provider of video telematics, analytics, safety and productivity solutions for commercial and public sector fleets.

    The results of the programme, which Alfa Travel implemented in February 2018, have been hailed as a huge success. Alfa has seen a sharp reduction in instances of distracted driving, late responses, failure to wear seatbelts and failure to maintain appropriate following distances.

    “It is extremely difficult to brief our drivers face to face because they’re on tour all the time and don’t return to a depot,” said Alfa Travel’s Operations Director, Paul Bull. “We needed a solution that would work for us remotely, and this does.”

    “If your priority, like mine, is safety, especially preventing serious collisions, this is the right thing to do,” Bull said. “Our industry is – by and large – safe, but it only takes one collision for the consequences to be very serious. So, if you understand that it’s about keeping your drivers and their passengers safe, doing this is important.”

    The insights captured by Lytx’s DriveCam® Event Recorders are delivered to Alfa’s fleet management team through Lytx’s new user interface. It’s designed to place all the necessary details at coaches’ fingertips so they can see, at a glance, which risky driving behaviours need to be addressed, thus helping Alfa to ensure that its drivers and passengers always come home safely.

    “Overall, the performance of the coaches and the drivers is a lot better,” says Bull. “I can sleep better at night knowing that we are doing more to reduce risk.”

    Since the company introduced the Lytx Driver Safety Programme across its fleet in February 2018:

    • Highway collisions are down from 0.99 per 100,000 km in 2017 to 0.53 in 2019 (Feb-Jun)

    • Late response incidents – down 58 percent

    • Insufficient braking distance incidents – down 64 percent

    • Drivers distracted by mobiles – down 71 percent

    • Failure to wear seat belt – down 84 percent

    Simultaneously, Alfa has also seen a 75 percent reduction in driver turnover for the months February to June 2019 compared to the same period in 2018.

    “I can see a point where technology like DriveCam will be built into every large vehicle.” Bull adds, “Everybody will be using it, so everybody will want it. It’s becoming an essential part of how you support drivers and keep them safe, and they’re are starting to expect it.”

    About Lytx

    Lytx® is a leading provider of video telematics, analytics, safety and productivity solutions for commercial and public sector fleets. Our unrivalled Driver Safety Programme, powered by our best-in-class DriveCam® Event Recorder, is proven to help save lives and reduce risk. We harness the power of video to help clients see what happened in the past, manage their operations more efficiently in the present and improve driver behaviour to change the future. Our customisable services and programmes span driver safety, risk detection, fleet tracking, compliance and fuel management. Using the world’s largest driving database of its kind, along with proprietary machine vision and artificial intelligence technology, we help protect and connect thousands of fleets and more than one million drivers worldwide. For more information, visit, @LytxUK on Twitter, LinkedIn, our Facebook page or YouTube channel.

    About Alfa Travel

    Alfa Travel, part of the Alfa Leisureplex Group, is an employee-owned organisation run for the benefit of our employees. We believe that employee ownership produces more commitment to delivering a quality customer experience and higher standards of customer service. It makes us a different sort of company and we try to ensure that is evident in all our interactions with customers and suppliers.

    We have circa 700 employees, organise holidays and hotel breaks, operate our 22 seaside hotels and drive our fleet of almost 50 modern tour coaches. The business has annual consolidated gross sales of over £42m. Our employees share equally in the profits produced by our businesses.

    Alfa Travel improves driver safety with help from Lytx