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    Proactive vs. Reactive Explained: How Do You Respond to Incidents within Your Fleet?

    Imagine if fleet managers could predict the future in order to keep their drivers and vehicles safe. When used properly, intelligent dash cam solutions can act as a crystal ball to help you see an accurate risk profile of your fleet. Data and video provide insights into high-risk behaviors and trends, empowering managers to make proactive decisions that can mitigate problems before they occur, rather than simply reacting to an incident after the fact.

    Why should fleet managers care about choosing a proactive approach over a reactive one? Businesses spend more than $60 billion annually reacting to distracted driving incidents. Distracted driving affects fleets of all sizes in a variety of ways: vehicle repairs, lost income, time off for drivers recovering from an incident, increased insurance costs, litigation fees, and the loss of hours spent managing repairs and claims rather than on day-to-day operations.

    Intelligent dash cams empower fleet managers and drivers with the tools and data they need to take a preventative approach to safety.

    Proactive fleet safety solution: 

    • Advanced machine vision and artificial intelligence (MV+AI) technology collects and analyzes driver data in real time*
    • Sends First Notification of Risk (FNOR), a real-time alert to drivers engaged in risky driving so they can self-correct
    • Increases drivers’ awareness of their habits so they can improve
    • Accurately detects risky driving events to provide fleet managers insights that can be used for coaching
    Reactive fleet safety solution: 
    • Basic video recording of the drive while the vehicle is in motion
    • Not all solutions provide in-cab footage
    • Records video that can be reviewed for risky driving behaviors after an incident takes place
    • Without alerts to notify managers when risky events occurred, reviewing footage of the whole drive is time consuming

    How does a proactive solution raise the bar for fleet safety?

    Proactive solutions are powered by advanced technology that can identify when a risky behavior occurs, giving drivers the opportunity to correct their behavior before it leads to an incident.  

    Machine vision and artificial intelligence combine to recognize driver behaviors and interpret what those behaviors mean. Data is collected and analyzed in real time on the device. If there is a high level of confidence that a driver is engaging in risky behavior, the device will trigger an alert for the driver. This First Notification of Risk empowers the driver to self-correct and adjust their behavior.

    If the risk persists, the camera captures the image and video footage as evidence. It will also notify the fleet manager of the event, which helps them know which drivers may need coaching.

    A dash cam with proactive MV+AI features can identify the following distracted driver behaviors:

    • Mobile phone use
    • Eating and drinking
    • Smoking
    • Unbelted driver
    • Eyes off the road
    • Tailgating

    Save time and money with accurate, actionable data

    Unlike a traditional telematics solution, intelligent dash cams can provide the alerts and insights needed to improve driver behavior in an impactful way that helps to protect them and the business.

    Busy fleet managers cannot spend hours reviewing dash cam footage looking for issues or waste time checking alerts that turn out to be false positives generated by inferior AI. Fleet managers today need a dash cam that is powered by an advanced MV+AI technology that can deliver precise and accurate insights so they focus their time on what really matters.

    An intelligent dash cam can help fleet managers to:

    • Increase their fleet’s productivity and efficiency
    • Save time spot-checking footage
    • Exonerate drivers in false claims
    • Respond quickly to customer inquiries
    • Reduce insurance claim costs
    • Protect their bottom line

    What to look for in a proactive fleet solution

    An important differentiator of any dash cam using MV+AI is the amount and quality of the data that it captures. Backed by Lytx®, the leader in video telematics, the Surfsight™ solution is powered by proprietary MV+AI technology. With hundreds of thousands of vehicles providing new data every day, Lytx has collected an unmatched volume of driving data, allowing its technology to constantly learn, refine, and improve its precision. On top of the sheer volume of data collected, human review catalogs the behaviors and events on the backend, which trains AI algorithms to supply the most accurate results. This allows the Surfsight solution to offer highly accurate risk monitoring that makes it an ideal solution for businesses looking to minimize their fleet’s risk.

    The MV+AI technology provides a best-in-class video telematics system with the power, data, and experience to empower fleet managers and their drivers to take a proactive approach to their fleet’s safety.

    *The MV+AI technology is a driver aid only. Drivers should never wait for a warning before taking measures to avoid an accident. The MV+AI distraction detection and alerting technology does not collect, store or use any biometric identifiers or biometric information (e.g., scans of facial geometry) to detect distracted driving behaviors. See