Privacy Policy

Privacy Policy

Privacy Policy

This Privacy Policy is effective as of November 4, 2013.

This Privacy Policy relates to Lytx, Inc., together with its affiliates (collectively, “Lytx”, “we”, “us” and/or “our”), and describes our policies and practices with respect to your personally identifiable information (“Personal Information”) and other data that you may give us or that we may collect about you when using our website.

By visiting our website (or any affiliate sub-domains thereof), you expressly consent to our collection, use and disclosure of your information in the manner described in this Privacy Policy. If you do not agree to these terms, please do not access or use this website.

Our servers are located in the United States. Accordingly, if you reside outside of the United States, by visiting our website, you agree that your information will be transferred to the United States, and processed and stored in the United States. You also acknowledge and agree that your information may be transferred to facilities of those third parties with whom we share data as described herein.

Information We Collect

Information Gathered

Lytx gathers identifying information when you visit any website owned or operated by Lytx, including without limitation, and

When a visitor visits one of our websites, our system will gather information such as what kind of browser a visitor is using, what operating system they are using, their IP address, their navigation patterns, and referring site. Note that information is only gathered while the visitor is on a website owned or operated by Lytx. Lytx monitors how a visitor arrives at the website, but cannot, and will not, gather information about other websites the visitor has been on before arriving at a website owned or operated by Lytx.


Lytx employs cookies in order to gather the information described above and for its server to recognize a return visitor as a unique user. Cookies are small text files placed in the “Cookies” folder (or a similar folder) on a visitor’s hard disk and allow Lytx to remember the visitor. The cookies placed by the Lytx server are readable only by Lytx, and cookies cannot access, read or modify any other data on a computer. Most cookies are “session cookies,” meaning that they are automatically deleted from your hard drive at the end of a session. However, if you access the portions of the website that require a password, persistent cookies, which are not automatically deleted from your hard drive at the end of a session, are often used. Most web-browsers offer the option to refuse any cookie, but they also usually accept cookies by default. You can change this default in most browsers and cause the browser to stop accepting cookies or to prompt you before accepting a cookie from a website. If a visitor refuses the Lytx cookie, then Lytx does not gather any information about that visitor except for information specifically provided by the visitor.

Information You Volunteer

At times, Lytx may ask for more specific information to be entered as a means of registration before accessing a certain part of our website, in connection with payment for products or services or other similar reasons. Lytx uses this information to process the collection of payments, to understand its visitors and, with permission, to provide visitors with updates on the company and its products and services. A visitor may always choose to not enter any information, however, this may result in not being able to access certain functions of the website. You acknowledge and agree that by submitting such information, Lytx may send you e-mail and other communications that we determine relate to the submission of such information and may use the information in connection with the purpose for which it was collected.

A Special Note for Parents Concerning Privacy

The Lytx websites are not intended for use by children. We do not knowingly accept Personal Information from any person under the age of 18. We ask that children (under the age of 18) do not submit any Personal Information to us.

Usages of Information

Lytx uses the information gathered about you in a manner that is consistent with this Privacy Policy. The information is used to respond to requests and questions, communicate with you about material we think will be of interest to you, administer our website, improve the content and functionality of our website, troubleshoot problems, assist us in understanding our visitors, and personalize our visitors’ experience.

Data collected from or about you may be used in an aggregate form, that is, as a statistical measure, and not in a form that would reasonably allow anyone to identify you. Along with using this data in aggregate form ourselves, we may share these statistics with certain strategic relations.

We and our suppliers may use outside parties for the purposes of providing online registration, payment services, fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from user lists, analyzing data, providing marketing assistance, processing credit card payments, and providing customer service. We might give them access to Personal Information needed to perform their functions.

We may work with another party to provide specific services. When the user signs up for these services, we will share names, other contact information and Personal Information that is necessary for the third party to provide these services.

Lytx will never sell or trade any Personal Information accumulated through one of its websites about website visitors in any manner inconsistent with this Privacy Policy without such visitor’s consent. However, Lytx, its partners, agents, officers and employees may provide specific information collected about you, including Personal Information, to third-parties if required to do so by law or in the good faith belief that such action is required to: (i) protect Lytx against legal liability; (ii) protect and defend the rights or property of Lytx, including without limitation, exchanging information with other companies and organizations for fraud protection or investigation; (iii) comply with a legal obligation; or (iv) act in urgent circumstances to protect the personal safety of visitors or the public.

Changes in Corporate Structure

Notwithstanding any of the foregoing, Lytx may sell, share or otherwise transfer some or all of its assets, including information gathered by one of its websites, in connection with a bankruptcy, merger, acquisition, reorganization or sale of substantially all of its assets or substantially all of the assets of a division or other unit of Lytx. You acknowledge that such transfers may occur and that any acquirer may continue to use your Personal Information as set forth in this Privacy Policy.


Lytx employs appropriate administrative, physical and electronic measures that are intended to protect the information gathered about you from unauthorized access. However, all Internet and electronic transmissions are subject to breach and none are fully secure or error free. Lytx cannot guarantee or warrant the security of your Personal Information. Lytx will make any legally-required disclosures of any breach of the confidentiality or integrity of any unencrypted electronically stored Personal Information gathered about you via electronic mail or conspicuous posting on this website.

Limitation of Liability

By providing us with any Personal Information you expressly and unconditionally release and hold harmless Lytx, Inc., and its subsidiaries, affiliates, directors, officers, employees and agents from any and all liability for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your collected Personal Information. In addition, while Lytx takes efforts to ensure the proper and appropriate use of data provided by Lytx to third party companies, promotional partners or vendors, Lytx is not liable for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your collected Personal Information by Lytx or the above-mentioned non-Lytx entities.

Reservation of Rights

Lytx reserves the right to change this Privacy Policy at any time, for any reason, without prior notice. Your continued use of the website after any changes have taken effect will indicate that you have agreed to the terms of the revised Privacy Policy. We recommend that you check this Privacy Policy regularly for changes and updates.

Safe Harbor

Lytx abides by the safe harbor framework set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information collected from the European Union. You’ll find more information about the U.S. Department of Commerce Safe Harbor Program at

External Links

This Privacy Policy applies only to your use of a Lytx website (or any affiliate sub-domains thereof ). This website contains links to other websites. These other websites are governed by their own privacy statements and policies, and Lytx is not responsible for their operations, including but not limited to their information practices. Lytx is not responsible for their practices. Links to other websites do not imply our endorsement of the materials or policies on those websites. You should read the privacy policies of each website you visit to determine what information that website may be collecting about you.

Other Legal Information and Terms and Conditions

Your access and use of this website (or any affiliate sub-domains thereof ) is further subject to the terms and conditions at


If you have any questions about this Privacy Policy or the practices of this website, please contact the Lytx Privacy Department directly by e-mail at If you prefer to contact us by mail, please send any communications to:

Lytx, Inc.
9785 Towne Centre Drive
San Diego, California 92121
Attn: Chief Privacy Officer