Melton Truck Lines Reduces Incidents By 36% in One Year

Melton Truck Lines has made safety a core value—not just a compliance checkbox. After a decade using Lytx’s^® Risk Detection Service, the company upgraded to the Lytx Driver Safety Program with machine vision and artificial intelligence (MV+AI)^†-powered event recorders. This shift allowed Melton to streamline coaching, enabled proactively manage risk, and strengthen driver support.

The results have been significant: fewer near collisions, more driver exonerations, and measurable reductions in both incident frequency (36%) and severity (38%). By combining advanced technology with proactive coaching and recognition, Melton continues to protect its drivers while building trust and accountability.

At the end of the day, it's about protecting our people. Lytx helps us do that better than anything else we've tried.”

— Chris Sharrock, Driver Coach (2024 Lytx Coach of the Year)

How to Maintain a Safety-first Culture While Managing Risk Across a Large Fleet

Ten years ago, Melton Truck Lines faced a growing challenge: how to maintain its safety-first culture while managing risk across a large, over-the-road flatbed fleet. Despite strong internal values, the company struggled with limited visibility into driver behavior, reactive coaching, and frequent motorist complaints that often led to costly claims. Without real-time insights or tools to identify risky habits early, safety efforts were largely compliance-driven rather than proactive. Melton wanted a solution that could transform safety into a data-driven strategy and protect drivers on every mile.

Visibility Into Driver Behavior Strengthens Safety-First Culture

Melton worked with Lytx to gain visibility into driver behavior and strengthen its safety-first culture. In 2023, the company transitioned to the Lytx Driver Safety Program, which provides a comprehensive driver coaching workflow as well as industry-leading MV+AI technology.

The key components include how Melton structures and operates their program:

PROACTIVE COACHING WITH VIDEO

The Lytx program streamlines coaching for Chris Sharrock, Melton’s Driver Coach, by tagging events that let him focus on what matters most.

“By leveraging insights from DriveCam event recorders, we were able to identify patterns and intervene early with personalized coaching sessions,” said Sharrock. “Consistent, constructive counsels foster a culture of accountability and continuous improvement.

This approach has led to a notable reduction in near collisions, as drivers receive direct feedback before habits escalate into riskier behaviors.

PROTECTING AND EXONERATING DRIVERS

For drivers, trust in technology grows when they see it protecting them. Melton averages one to two motorist complaints per week — a common factor for the trucking industry — but video often tells a very different story.

Video footage has not only clears drivers of false accusations, but also has strengthens Melton’s position in claims and litigation, where video evidence doesn’t lie.

RECOGNITION AND REWARD CULTURE

Safety isn’t just about risk reduction — it’s about celebrating good judgment. Melton has built an internal recognition ladder that rewards consistent safe driving, while Sharrock makes recognition personal by calling drivers who avoid collisions and ensuring those positive actions are logged. This balanced approach fosters accountability and reinforces positive behaviors across the fleet.

Recognizing and rewarding safe driving practices is just as important as coaching risks. It reinforces the behaviors we want to see across the fleet.”

— Ty Rainey, Safety Manager

Long-Term Partnership and Trust

Melton leverages Lytx for more than technology—it’s a relationship built on trust and continuous innovation. After achieving a 36% reduction in incident frequency, a 38% drop in severity, and saving an average of $6,000–$8,000 per avoided minor incident, the company is committed to going even further. With renewed contracts and confidence in Lytx’s evolving tools, Melton plans to deepen proactive safety strategies, expand recognition programs, and harness data-driven insights to keep drivers safe and operations strong for years to come.

“We recently renewed our Lytx contract because of the outstanding experience. I’d recommend it to any safety professional — the team listens, and the tools deliver capabilities others can’t. The proof’s in the pudding.”

— Ty Rainey, Safety Manager