Nussbaum Transportation Elevates Fleet Technology
Smarter Video Safety Enhances Operations Without Compromising Their Culture
After years with another telematics provider, Nussbaum Transportation set out to find a partner that could deliver deeper safety insights—without disrupting its distinctive coaching style or close-knit, family-oriented culture. As a trailblazer in the industry, Nussbaum was looking for a solution that combined advanced capabilities with a strong alignment to its values.
Through a rigorous pilot process, Nussbaum chose Lytx® for its customizable solutions, high-definition video capabilities, and collaborative approach to innovation. Today, the company leverages Lytx’s fleet safety solution to reduce costs, protect its drivers, and maintain its competitive edge in the industry.
Seeking a New Solution
Although Nussbaum had successfully operated with a telematics platform for years, evolving challenges in safety, coaching, and risk management prompted the search for a more advanced solution—one that could support growth in several key areas.
The team aimed to expand its safety program without compromising driver trust, seeking technology that reinforced its coaching-first philosophy rather than a punitive approach.
Frequent minor collisions—each costing between $1,000 and $2,200— highlighted the need for clearer video evidence and more reliable fault determination.
Additionally, Nussbaum had already built a custom coaching platform and needed a solution that could integrate seamlessly while supporting configurable safety metrics.
"Lytx’s technology allows us to work through situations that are unique to us and then recognize what’s going to be beneficial for our fleet."
Achieving a Balance of Innovation and Safety
After hosting a competitive pilot program, Nussbaum ultimately selected Lytx’s video safety and fleet telematics solution. “The pilot was competitive, Lytx stood out for its longstanding industry leadership, innovative AI technology, and their ability to offer customized solutions,” noted Jeremy Stickling, Chief Administrative Officer for Nussbaum. The company began installing Lytx DriveCam® event recorders in early 2025 and is on track to complete full-fleet deployment by year-end.
Over the initial six months of implementation, Nussbaum recognized how hard the Lytx team worked to meet their needs, building trust and a strong partnership. The solutions included:
Collaborative Innovation and AI Tools
Nussbaum has long embraced forward-thinking technology. Lytx’s AI-driven features, like the award-winning Weather Hazard Alerts and Dynamic Risk, are helping the fleet maintain ultra-efficient operations in any environment. The collaboration goes deeper: Nussbaum is actively co-developing new solutions with Lytx Lab to shape the future of fleet safety.
Customizable Coaching
Lytx’s platform supports Nussbaum’s coaching-first philosophy. Performance supervisors can continue using their proven methods without disruption. “We want our drivers to succeed—not just perform,” said Kevin Funk, Driver Performance Manager at Nussbaum. “Lytx’s platform makes it easier for my team to coach effectively without disrupting the culture we’ve built over the years.” Alerts, such as rolling stops, were fine-tuned to Nussbaum’s thresholds, improving driver buy-in.
"We’re unique because we have our own coaching platform and a big IT team. Lytx stood out because they were able to integrate with our platforms and configure everything like we wanted. Plus, Lytx was the most user-friendly."
High-Definition (HD) Video
With HD video, Nussbaum can capture DOT numbers, trailer IDs, and company names in hit-and-run incidents. This evidence enables Nussbaum to recover damages — sometimes over $2,200 per case — while protecting drivers from false claims.
Technology That Adapts to Fleet Culture
Together, Lytx and Nussbaum have deployed a fleet technology solution that is ideally suited to Nussbaum’s needs. Lytx’s video telematics with machine vision and artificial intelligence (MV+AI) helps Nussbaum manage risk at an elevated, proactive level, seamlessly integrating with the fleet’s existing coaching platform.
“Lytx’s tools are intuitive and easy to navigate. That simplicity helps my team stay focused on what matters—supporting our drivers.”
About Nussbaum
Nussbaum Transportation is an employee-owned, purpose-driven fleet that operates nationally. Since its founding in 1945, the company has been an industry leader, approaching safety and driver performance as a high-touch HR priority. Nussbaum has been recognized for these commitments— including Commercial Carrier Journal’s Innovator of the Year and Truckload Carriers Association Grand Prize for National Fleet Safety.
Problem
- Challenges in safety, coaching, and risk management required a more advanced fleet safety solution.
- Frequent minor collisions highlighted the need for clearer video evidence and more reliable fault determination.
Solution
- Lytx’s video safety and fleet telematics solution.
Results
- A future-ready fleet equipped to protect drivers, reduce costs, and lead the industry.