Overview

Fleet Safety

Approximate read time: 10 minutes

Tame risk, prevent collisions, and uncover opportunities

Transportation companies live with the fear that they’re one big collision away from catastrophe. And statistically speaking, that fear is well founded. Commercial truck drivers had the highest risk of fatality from a vehicle crash than any other profession, according to government figures. That's nearly 20 deaths per 100,000 workers. Each fatal accident can cost a business upwards of $500,000 in direct and liability costs.

Fleet Safety

Traditional fleet safety programs are designed to mitigate this cost by:

  • Creating safety policies
  • Lowering exposure to liability
  • Establishing accident procedure plans

Increasingly, however, many companies are finding out that this reactive approach is not enough. Today, technology and the flow of data allow next-generation safety programs to do more, helping companies not only predict and prevent accidents, but also create business opportunities.

Types of fleet safety solutions

Managing risk is no small task. Nearly every transportation company has a fleet safety management program in place to tame risk. But not all programs are equally effective or mature. The vast majority of programs have components that are reactive. A subset of those also have preventive tools. Some also incorporate proactive strategies. And a handful of safety programs are transformative for their organizations.

REACTIVE SAFETY PROGRAMS
Exonerate drivers and comply with regulations.
  • Have clear policies on distracted or drowsy driving, cell phone use, seatbelt use, following distance, and vehicle loading and unloading
  • Maintain written procedures on driving training and discipline
  • Train drivers on company procedures
  • Assign drivers to vehicles to track vehicle data with drivers
  • Track vehicles to respond to situations
  • Communicate program intent across the entire organization
  • Maintain Driver Vehicle Inspection Reports, hours of service, and other records required by regulation

Benefits of reactive fleet safety programs

Reactive programs can help organizations reduce their exposure to legal liability and, potentially, lower vehicle repair costs to boot. If the program includes forward-facing cameras installed in the vehicle, there's also the potential to exonerate drivers who are not at fault.

PREVENTIVE SAFETY PROGRAMS
Prioritize, predict, and prevent risk.
  • Carefully screen and select safe drivers
  • Use technology to track driver behavior
  • Train and coach drivers for continuous improvement
  • Maintain a system of external accountability
  • Stick to a preventive vehicle maintenance schedule
  • Have in-house safety champions

Benefits of preventive fleet safety programs

Organizations can extract risk with preventive strategies. By using technology to flag unsafe driving behavior, for example, they can coach drivers away from bad habits before they lead to major collisions.

PROACTIVE SAFETY PROGRAMS
Create a culture of safety.
  • Have measurable program goals
  • Maintain a holistic approach to safety that cuts across organizational departments
  • Receive top-to-bottom buy-in, including senior executive-level support
  • Incorporate regular program reviews to adjust to changes
  • Have a formal driver recognition program
  • Focus on leading indicators, such as seatbelt use and agggressive driving
  • Monitor trending behaviors
  • Use analytics to prioritize safety initiatives
  • Regularly share new insights with employees

Benefits of proactive fleet safety programs

In addition to extracting risk, proactive safety programs incorporate a strong safety culture that reinforces the larger safety mission. At top executive levels, safety becomes an organizational priority. On the front lines, safety is internalized so drivers and supervisors are always motivated to do what's right, even when no one is watching.

TRANSFORMATIVE SAFETY PROGRAMS
Use safety to identify business opportunities.
  • Take advantage of driver self-training systems to supplement active coaching
  • Use safety strategies as a way to boost driver satisfaction and retain the best drivers
  • Improve customer confidence and lower CSA scores, better maintained vehicles, and more professional drivers
  • Leverage fleet safety record to win new customers
  • Integrate safety and operational systems to extract further risk while increasing efficiency
  • Leverage data to predict areas of risk
  • Have a safety culture that motivates drivers to do the right thing when no one is watching

Benefits of transformative fleet safety programs

Transformative programs take things one step further. Employees are continuously looking for ways to improve, and the organization is flexible enough to quickly make changes, measure and advance. Benefits of this approach include fleet safety management solutions such as: higher driver retention, increased customer confidence, ability to identify new revenue opportunities, and increased operational efficiencies. 

How video telematics bolster fleet safety management programs

Telematics are increasingly becoming standard for fleet managers because of the high value of predictive fleet safety analytics. However, basic telematics are only able to tell part of the story. When combined with video, telematics can become significantly more effective. Some examples:

Video clips that show what's happening on the road and the driver's reaction can give full context to events such as hard braking or swerving. Was the driver not paying attention? Or was the driver reacting to successfully avoid a collision after a car abruptly cuts in front of the vehicle? A fleet safety program that uses video triggered by events can help answer those questions and reveal the true cause of collisions.

 

How Lytx can help

Lytx® video telematics solutions allow you to combine video-based coaching with prective analytics to help you take action before a collision happens. Our solutions are proven to change driver behavior and deliver rapid return on your investment to save you time, money--and most importantly, lives. The DriveCam® event recorder's on-demand continual video and live stream of the road extends your visibility to show you more critical moments, revealing further operational efficiences and additional opportunities to service customers. 

Learn more about how Lytx can help you achieve next-level safety performance from your fleet and schedule a demo today.