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2025 Lytx Protect Conference

From groundbreaking product reveals to deep industry insights, the 2025 Lytx® Protect Conference brought together transportation leaders, safety experts, and tech innovators to tackle today’s biggest fleet challenges.

This year’s theme—Protecting a World in Motion—guided two powerful days of collaboration, including the debut of Lytx+ with Geotab, our video-powered all-in-one fleet management solution, and a look at additional new innovations on the horizon.

Check out the key takeaways from the conference breakout sessions.

Driver Well-Being

Learn more about what drivers truly want from their fleets.

Coaching

  • Recognizing the signs that your coaching program is ready for its next phase is key. Fleet managers should look for signs such as increases or decreases in coaching resources, program KPIs, and/or risky behaviors. -
  • Once managers have assessed their current program, they may be ready to add new behaviors using a strategic approach.
  • Fleets can do this by prioritizing new behaviors based on severity and frequency data, assessing capacity for coaching, exploring flexible coaching models, and retooling your training program to accommodate these new behaviors.
  • Lastly, rethink recognition and realize it’s not just about money for drivers. Getting creative with positive recognition can pay dividends.

Learn more about guidelines for effective coaching.

Program Insights

  • Driver and coach engagement are critical for sustained ROI. Attendees noted that initiatives like safety contests, driver surveys, and March Madness-style competitions have boosted driver participation, morale, and ultimately safety outcomes.
  • Recognizing coaches' role in the process was another standout insight.
  • Tailored recognition and incentive programs drive behavior change. Fleets are leveraging data to customize recognition systems—ranging from handwritten notes and cash bonuses to points-based platforms. Programs are evolving to account for tenure, turnover, seasonal trends, and even dynamic risk.
  • Customization and innovation help overcome ROI plateaus. Attendees shared strategies like adding auxiliary cameras, using real-time cab alerts, and implementing "graduation" coaching models to keep high-performing drivers focused while prioritizing those who need more support.

Learn more about what to know when creating a recognition program.

Staying Ahead of Weather

  • Dynamic risk, the risk from factors outside the cab that we have limited control over, is something all fleets must grapple with. Unpredictable elements, like weather, mean conditions can change without warning.
  • Tools that layer on weather data, road view imagery, and real-time updates allow for faster and smarter decision-making.
  • Fleets can leverage these solutions to make go/no-go operational decisions, smart routing choices, and keep all teams informed with relevant timely data.

Learn more about Weather Hazard Alerting in the Lytx Lab.

Market Trends

  • Data isn't the problem; silos are. By connecting safety data, telematics, and operational metrics across roles and departments, fleets gain better visibility and faster decision-making capabilities.

Learn more about all the ways you’re missing out with unconnected data.

  • Culture is the hidden lever for retention and change. You simply don't fix turnover or improve results with tools alone. It's about trust, recognition, communication, and empowerment. Engaging drivers and managers through transparent feedback loops and purpose-driven rewards leads to lasting behavioral change. If the strategy sacrifices safety for speed or margins, it’s simply not sustainable.

Learn more about boosting retention through a safety-centered culture.


These ideas are a collection of 2025 Lytx Protect Conference attendees and speakers.

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